Tone of voice Archives - Page 3 of 4 - Stratton Craig - Global Copywriting & Content Marketing Agency

What’s in a name? Four high-profile brand name changes

What are your values and how do you bring them to life?

Ad of the week – The Ladbrokes Life

Mind your language! A look at some of the jargon behind today’s most successful brands

Ad of the Week – Race For Life

Lessons from a Parisian bookstore

What makes a ‘happy’ brand?

A bit of blue sky thinking

Ad of the Week: Go Compare’s ‘Llandofsavingmoney…’

Co-op campaign – the importance of a stable brand identity

‘Microstyle’ – the tone of voice that never was?

How can a unique tone of voice boost customer engagement?

Ad of the week – O2

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