AI search has been firmly in place across all leading search engines for over a year now. But despite this, many companies are yet to master the art of generative engine optimisation (GEO). And it’s not surprising—there’s a lot of conflicting guidance and rules seem to change overnight.
For the last year, we’ve been working closely with our clients on their digital content, as well as our own, and we’ve picked up a thing or two along the way.
Below, we’ve pulled together a selection of useful insights written by our team that explain what works—and what doesn’t—when it comes to AI search.
Have a browse for some pointers on how to get ahead with your digital strategy.
Don’t get lost guide: What the new era of AI search means for content
How to create great content that’s engaging for readers, citable for AI and crawlable for search. Download our guide to learn what the age of AI search means for your content plan.
Why every brand needs an AI content audit
If you’re finding your content has almost disappeared from search results, the changing nature of search could mean it’s time for a review and a refresh. We suggest starting with a content audit.
How to optimise online annual reports for GEO
Annual reports have a new stakeholder—AI search. To make the most of an investment in a microsite, it needs to be created to cater for GEO. Here’s how.
AI is highlighting the correlation between leadership language and company performance
Advances in AI and machine learning mean that leadership language is now analysed at scale. And with investors and analysts taking AI’s findings seriously when analysing a business, leadership statements need to score highly both with AI tools and human readers.
What is GEO and how can finance firms utilise it?
Finance firms looking to rank well for GEO and be surfaced by trusted AI tools should continue to follow the tried-and-tested path of authority and readability. Essentially, rather than pushing more content, firms should focus on making sure each piece is stronger.
Are you GEO-ready? How to write content for AI search engines
To increase your chances of being read and recited by the robots, here are seven content-focused GEO fixes you can apply right now.
Form following function: the rise of HTML corporate reports
The end users of your corporate report haven’t changed. But how they interact with your report has. AI is driving a new focus towards structured, HTML-based reporting that tools can discover and read as easily as humans.
