A long-standing content writing partnership with Thrings

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The challenge

This Top 100 law firm wanted to refresh its website with up-to-date and relevant copy.

The firm also wanted ongoing content support to help ensure it was offering the very best online client experience once the website went live.

The solution

Based on interviews with partners across the firm, we produced copy for the entire website, totalling over 300 pages. We worked with the teams to ensure the copy conveyed not only what Thrings does, but also what makes Thrings’ approach different to other firms.

Our writers adopted an authentic and approachable tone throughout whilst, at the same time, optimising the content writing for search engine keywords.

The ongoing creation of insight-driven guides and opinion pieces is helping to ensure the website remains fresh, generating further search traffic. And through ad hoc editorial support we are helping the team to manage a high volume of regular communications.

The results

Throughout a relationship that spanned more than five years, we provided content writing services for Thrings that reflected the professional and very human culture within the firm.