Euromoney Learning is a leading training provider for finance professionals. Through new web content, it wanted to showcase its customised learning solutions for top corporate and investment banks. Its programmes cover specialist topics such as relationship management, ESG and governance.

We were asked to create webpages for each of these specialist topics that were SEO-optimised and conveyed the value of this personalised service – all within a tight timeframe.

To ensure we were consistent in our approach, and to better understand Euromoney Learning’s requirements and offering across six topic areas, we interviewed the Chief Learning Officer and Commercial Director. We then created an initial sample piece for review. The Euromoney Learning team offered detailed feedback on the sample which gave us clear direction and helped refine our approach. The remaining pages were written and approved quickly – saving Euromoney Learning time and effort.

We produced SEO-optimised web copy that showcased Euromoney Learning’s deep expertise by its deadline. With an expert financial services writer on the project, who understood the right terminology in complex areas like risk and compliance, we ensured Euromoney Learning was speaking its clients’ language.