Frequently Asked Questions

A copywriting agency helps its clients to solve communications challenges by providing access to professional writers with capabilities in content strategy, report writing, web and SEO writing (including GEO writing to help clients appear in ai-generated results) and tone of voice development.

At Stratton Craig, we have been improving a wide range of communications for our clients since 1987, helping businesses in diverse geographies and industries to make more of their content and win with words.

Copywriting services typically include content creation, editing and strategy.

Stratton Craig provides a broad suite of strategic services, including content audits and planning, structuring and writing copy for multiple channels, reviewing and editing existing copy, developing tone of voice and proofreading.

If you’re experiencing a communications challenge that requires greater capacity or capabilities that you don’t have in your team, a copywriting agency can provide access to skilled writers to take some of the burden off your internal resources. An agency’s project managers have experience in managing a wide variety of projects and can draw on a wide range of skill sets to give you peace of mind.

We think Stratton Craig is much more than a copywriting agency. We apply the critical skill of storytelling to all manner of communication and stakeholder engagement challenges. Guided by data and insight, we develop brand language, content strategy and copy that inspires trust, belief and loyalty at every interaction.

Copywriting agencies have skilled professionals with experience across a wide range of writing disciplines, formats and subjects. Stratton Craig has copywriters, journalists, brand language consultants, content strategists, project managers and proofreaders.

Having access to a team of writers means you can work with a writer with a relevant specialism, with a strong supporting team available for larger projects or pinch points.

Our writers are supported by project managers who know how to get all projects from brief to delivery smoothly whatever your time and budgetary requirements.

A copywriting agency can provide scalable solutions if you require a large team of writers, and we have multiple writers available to ensure no disruption from holiday, sickness and other capacity issues that can afflict solo freelancers.

Our dedicated account managers are also on hand to unburden writers, maintain momentum and ensure seamless delivery of your project.

To choose a copywriting agency, start by defining the needs of your project and the content you require. Finding an agency with relevant services alongside experience of your topic, industry and format is most likely to result in a successful partnership.

We can help you to define your brief, and our expertise ranges from content strategy services that drive real business results. We regularly write for award-winning reports and help businesses ensure consistency, clarity and impact across all kinds of corporate communications.

All businesses need compelling written content, whether for convincing potential customers, investors or employees to buy in, or to engage, inform and build trust with the stakeholders who already know your brand.

Across almost 40 years of business, we have helped clients of all shapes and sizes to win with words. Our services have delivered positive business outcomes, from improved trust to better engagement and greater transparency, for industry leading global brands.

Compelling content is the fuel the drives a successful content marketing or SEO strategy. A copywriting agency can help enable content marketing by creating the compelling content on behalf of a brand. Stratton Craig has a team of SEO strategists and writers, who can create original SEO content that Google loves and your audience loves to read.

Yes, we work with brands in the USA and have a strong track record of helping some of the leading US businesses with their communications. As a global copywriting agency, our reach extends across continents.

We support clients from our hubs in the UK and Singapore, and our agile structure and international team allow us to work seamlessly across different time zones. We’re proud to have helped hundreds of global brands make their content, reporting, and strategic communications more effective.