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Copywriting
What’s in a name? Four high-profile brand name changes
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Tone of voice
What are your values and how do you bring them to life?
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Digital copywriting
Ad of the week – The Ladbrokes Life
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Tone of voice
Mind your language! A look at some of the jargon behind today’s most successful brands
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Copywriting
Ad of the Week – Race For Life
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Copywriting
Lessons from a Parisian bookstore
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Copywriting
What makes a ‘happy’ brand?
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Copywriting
A bit of blue sky thinking
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Copywriting
Ad of the Week: Go Compare’s ‘Llandofsavingmoney…’
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Copywriting
Co-op campaign – the importance of a stable brand identity
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Copywriting
‘Microstyle’ – the tone of voice that never was?
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Tone of voice
How can a unique tone of voice boost customer engagement?
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Copywriting
Ad of the week – O2
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