Tech copywriting for The Vitec Group

TOV development and web content refresh

Services: Tone of voice
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The challenge

While looking to refresh its websites, The Vitec Group realised it did not have a clear positioning or tone of voice for its stable of film and photography equipment brands.

The solution

We ran a series of positioning and tone of voice workshops for Vitec’s brands.

We created tone of voice guidelines to steer content writing and recommended a series of foundation content for each brand’s new website.

Our team of specialist technology copywriters then wrote new content for the website.

The results

The client was delighted with the results of this project and immediately briefed us to work on a large product descriptor project thanks to the high quality of our content writing services and ability to maintain that quality at scale.