SEO copywriting for Point Franchise

„Highly responsive, proactive, keen to accommodate last-minute requests – Stratton Craig has proven to be 100% reliable.“

Richard Mortimer, Digital Business Manager

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The challenge

Point Franchise wanted to increase web traffic with a high volume of daily content. It turned to us to support its in-house team.

The solution

To create the high level of content required, including news stories and high-word-count articles, we put a dedicated team in place to cover all the writing.

Our team also supports with idea generation and we have weekly calls with the client to suggest relevant topics.

To alleviate pressure on Point Franchise’s internal team, we also manage the content integration to the website.

The results

Between Dec 2018 and May 2019, monthly traffic to Point Franchise’s in-depth articles tripled and led to a high level of audience engagement.

It saw 85,000 sessions on the site in May 2019, making it the biggest franchise website in the UK. Our content continued to bear excellent results in 2020 and 2021.