{"id":70761,"date":"2009-03-24T09:23:24","date_gmt":"2009-03-24T09:23:24","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/nivea-for-men-looks-to-stratton-craig-for-pack-copy-inspiration\/"},"modified":"2009-03-24T09:23:24","modified_gmt":"2009-03-24T09:23:24","slug":"nivea-for-men-looks-to-stratton-craig-for-pack-copy-inspiration","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/nivea-for-men-looks-to-stratton-craig-for-pack-copy-inspiration\/","title":{"rendered":"Nivea for Men looks to Stratton Craig for inspiration"},"content":{"rendered":"<p class=\"MsoNormal\">Stratton Craig has helped crack a creative conundrum with packaging copy for Nivea for Men gift packs.<\/p>\n<p><\/p>\n<p class=\"MsoNormal\">Design Activity has developed artwork for a range of Nivea for Men gift packs, with a consistent design theme across all products, using witty front of pack copy that ties in with a Nivea ad campaign.<\/p>\n<p><\/p>\n<p class=\"MsoNormal\">But research has shown that Nivea for Men&#8217;s back of pack copy needed to be more engaging &#8211; this is the part that is more likely to be read by the recipient, for example on Christmas Day, and is the opportunity to connect the brand with a potential new user.<\/p>\n<p><\/p>\n<p class=\"MsoNormal\">Design Activity asked Stratton Craig to develop copy for the back of six gift packs that would strike a chord with the recipient. Stratton Craig developed three options for each pack, to explore possible creative routes, in line with the format of a key headline relating to an illustration, followed by descriptive copy.<\/p>\n<p><\/p>\n<p class=\"MsoNormal\">Turning around the project in just one day, Stratton Craig&#8217;s copy received outstanding feedback from the client &#8211; and the first draft was accepted and implemented with no changes.<\/p>\n<p><\/p>\n<p class=\"MsoNormal\">Stratton Craig writers have considerable experience in packaging copy, having worked on projects for ASDA, Clipper, Coca Cola and Dorset Cereals.<\/p>\n<p><strong><span>To find out how good copy from Stratton Craig could take your business forward, contact Harriette Hobbs on 0117 9371 383 or harriette@strattoncraig.co.uk.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stratton Craig has helped crack a creative conundrum with packaging copy for Nivea for Men gift packs. Design Activity has developed artwork for a range of Nivea for Men gift packs, with a consistent design theme across all products, using witty front of pack copy that ties in with a Nivea ad campaign. But research [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70761","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nivea for Men looks to Stratton Craig for inspiration - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/nivea-for-men-looks-to-stratton-craig-for-pack-copy-inspiration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nivea for Men looks to Stratton Craig for inspiration - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Stratton Craig has helped crack a creative conundrum with packaging copy for Nivea for Men gift packs. 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