{"id":70743,"date":"2010-02-05T15:58:04","date_gmt":"2010-02-05T15:58:04","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/the-comedy-of-errors\/"},"modified":"2010-02-05T15:58:04","modified_gmt":"2010-02-05T15:58:04","slug":"the-comedy-of-errors","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/the-comedy-of-errors\/","title":{"rendered":"The Comedy of Errors"},"content":{"rendered":"<p>Every business has its own story. Over the next few weeks, we&#039;ll be looking at some of the inspirational, lucky and humorous stories of the world&#039;s best known brands. Second up: Google.<\/p>\n<p>Google is unique in being a multi-billion-dollar company with a name that&#039;s a spelling mistake.<\/p>\n<p>Co-founders, Larry Page and Sergey Brin, were graduate computer science students at Stanford, working on a fantastic new search tool. They wanted to turn the research into a company &#8211; but they needed a name. A fellow student suggested the metaphorical name of the largest number, 10<sup>100<\/sup>: google.<\/p>\n<p>Page and Brin looked up the name on the internet, found that it wasn&#039;t taken, and registered google.com. The next morning they found why it was still available &#8211; the correct spelling is &#039;googol&#039;. And that googol.com had, of course, already been taken.<\/p>\n<p>But the founders stuck with it, and just over ten years later, Google is the fastest-growing company in the history of the world and Larry and Sergey are worth more than $10 billion each.<\/p>\n<p>At Stratton Craig, we&#039;re professional storytellers. We can help you tell your story, and win new affection for your brand among your target market.<\/p>\n<p>To find out more about what we can do for you, please call us on 0117 937 1383, email <a href=\"mailto:storytelling@strattoncraig.co.uk>storytelling@strattoncraig.co.uk<\/a> or visit <a href=\"https:\/\/www.strattoncraig.com\/us\/\">strattoncraig.co.uk\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business has its own story. Over the next few weeks, we&#039;ll be looking at some of the inspirational, lucky and humorous stories of the world&#039;s best known brands. Second up: Google. Google is unique in being a multi-billion-dollar company with a name that&#039;s a spelling mistake. Co-founders, Larry Page and Sergey Brin, were graduate [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70743","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Comedy of Errors - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/the-comedy-of-errors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Comedy of Errors - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Every business has its own story. 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