It’s not easy getting an accurate flavour of you, your brand, your services, your passions, your ethics and your ideal connections across in 140 characters – even seasoned copywriters can find this a challenge on Twitter.<\/p>\n
There are so many considerations to bear in mind, making Twitter both a joy and a potential disaster zone for the ill-prepared.<\/p>\n
Here are our top 10 tips for Tweeting triumphs:<\/p>\n
1. Don’t sell anything: it’s not a direct marketing platform, it’s social. Promote for audience benefit, yes, but do it with integrity.<\/p>\n
2. Be authentic: it’s a true test of your confidence with content if you can be authentic in 140 characters. Be patient.<\/p>\n
3. Get engaged: Twitter is not a broadcast marketing medium, remember the two-way conversations really, really count.<\/p>\n
4. Observe and follow: if you see content you like, are inspired by, or want to follow, do so. A great way to learn – and free.<\/p>\n
5. Content remains King: you’ll gain attention, engagement and re-tweets based solely on one factor – fantastic content.<\/p>\n
6. Be challenging: if you see content you disagree with, challenge it. Spark debate and conversation, get involved.<\/p>\n
7. Compliment competitors: make sure you monitor and re-tweet content from your competitors. Your audience will value it.<\/p>\n
8. Be true to yourself: make sure your content is consistent with you, your ethics, your brand and the way you do business.<\/p>\n
9. Forget random – get strategic: establish a content strategy and stick to it. Auto-publish if you must, but value your content.<\/p>\n
10. Be grateful: if your content gets noticed and re-tweeted show your appreciation to your audience, every time.<\/p>\n
Simple tips, strong strategies, stunning content. Twitter can be fast and frenetic but also fun.<\/p>\n","protected":false},"excerpt":{"rendered":"
It’s not easy getting an accurate flavour of you, your brand, your services, your passions, your ethics and your ideal connections across in 140 characters – even seasoned copywriters can find this a challenge on Twitter. There are so many considerations to bear in mind, making Twitter both a joy and a potential disaster zone […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70736","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"\n