{"id":70734,"date":"2010-05-10T14:41:12","date_gmt":"2010-05-10T13:41:12","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/have-you-considered-utilising-a-content-strategist\/"},"modified":"2010-05-10T14:41:12","modified_gmt":"2010-05-10T13:41:12","slug":"have-you-considered-utilising-a-content-strategist","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/have-you-considered-utilising-a-content-strategist\/","title":{"rendered":"Have you considered utilising a content strategist?"},"content":{"rendered":"

The first question to consider is probably what a content strategist is – and you would be asking with good reason.<\/p>\n

In essence, a content strategist provides a number of essential services for your business. Services which you may well have already had delivered in the past, but in a different name or form.<\/p>\n

A content strategist will pull together all the content communications needed within your business and deliver the required content across all platforms – including blogs, print, website copy, corporate messaging, tweet content, marketing collateral, email marketing campaigns, media relations and stakeholder communications.<\/p>\n

This is a starting point, rather than a full example of where a content strategist can add value. Remember that effective content remains the starting point for all of your contact with existing customers and potential customers.<\/p>\n

You can see how valuable a content strategist is for your business.<\/p>\n

You may well have utilised the services of a copywriter, PR consultant, blogger, print content specialist, marketing consultant, web copywriter and others in the past. A content strategist can deliver all of these requirements in one focused, central, cost-effective point-of-contact.<\/p>\n

One of the most powerful ways we can help you is via content strategy.<\/p>\n

We’ve been delivering different elements across a range of corporate communications, managing a number of our clients' content strategy needs and wants and ensuring that all messages point to their respective business, ultimately helping them to achieve their objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first question to consider is probably what a content strategist is – and you would be asking with good reason. In essence, a content strategist provides a number of essential services for your business. Services which you may well have already had delivered in the past, but in a different name or form. A […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70734","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"\nHave you considered utilising a content strategist? - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/have-you-considered-utilising-a-content-strategist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have you considered utilising a content strategist? - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"The first question to consider is probably what a content strategist is – and you would be asking with good reason. 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