{"id":70729,"date":"2010-07-02T15:23:19","date_gmt":"2010-07-02T14:23:19","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/5-things-learnt\/"},"modified":"2010-07-02T15:23:19","modified_gmt":"2010-07-02T14:23:19","slug":"5-things-learnt","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/5-things-learnt\/","title":{"rendered":"5 Things learnt."},"content":{"rendered":"

After finishing university, I thought my learning days were behind me. But now, after spending two weeks at Stratton Craig on a work placement, I\u2019ve realised that nothing could be further from the truth. The following is a list of the top 5 most valuable things that I’ve learnt while working at Stratton Craig:<\/p>\n

    \n
  1. Writing copy isn’t as easy as it looks. In fact, the easier it looks, the harder it was to write. Guaranteed.<\/li>\n
  2. The world of copywriting is fast-paced. At Stratton Craig, phones are ringing, emails are being sent and copy is being written constantly.<\/li>\n
  3. Selling is more about listening than it is about talking. I didn\u2019t really understand this one at first: how can you sell without talking? The real question is: how can you sell without knowing who you\u2019re selling to?<\/li>\n
  4. It’s a clich\u00e9, but no two days at Stratton Craig are the same. A business will always need words, meaning you never know who’s going to be on the line when you pick up the phone.<\/li>\n
  5. The plural of octopus is octopodes, not octopi. This is because it\u2019s based on the word\u2019s Greek root, not the Latin one, according to the OED Online. However, dropping \u2018octopodes\u2019 into casual conversation, or any conversation for that matter, will get you some funny looks!<\/li>\n<\/ol>\n

    All things considered, it\u2019s been a pretty amazing two weeks, and I\u2019ve learnt so much. This post could easily be titled \u201950 Things learnt\u2019. If you\u2019d like to discuss work experience or internship opportunities, please email Harriette at harriette@strattoncraig.co.uk.
    \nMatt Stephens
    \nPS – I\u2019m also now a dab hand at making tea!<\/p>\n","protected":false},"excerpt":{"rendered":"

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