{"id":70715,"date":"2010-10-04T15:00:42","date_gmt":"2010-10-04T14:00:42","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/cyan-turan-work-placement\/"},"modified":"2010-10-04T15:00:42","modified_gmt":"2010-10-04T14:00:42","slug":"cyan-turan-work-placement","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/cyan-turan-work-placement\/","title":{"rendered":"Cyan Turan \u2013 Work Placement"},"content":{"rendered":"<p><em>Having just finished my first year at university, I embarked on a week of work experience with Stratton Craig. During my week here, I have learnt an enormous amount. From the everyday (using the franking machine) to the exciting (creating the front cover word cloud for PSMG magazine), each experience has been valuable. Something that I came back to again and again was the concept of the \u2018word cloud\u2019. This is a piece I wrote using word clouds generated from two interviews with Tony Blair.<\/em><br \/>\n<strong>Clouded Judgement<\/strong><br \/>\nBy putting the transcripts of two interviews with Tony Blair through the generator I came up with some interesting results. The cloud below represents an interview with Jeremy Paxman about the early days of the Iraq war and the second cloud was generated from a recent interview with Martin Kettle, concerning the recent publication of Blair\u2019s memoirs.<br \/>\nAs one would expect, this cloud contains some fairly brutal language: &#8216;war&#8217;, &#8216;regime&#8217;, &#8216;weapons&#8217;, &#8216;aggression&#8217;, &#8216;threat&#8217;, &#8216;destruction&#8217; and &#8216;terrorism&#8217;. It\u2019s raw and clinical, not to mention defensive: &#8216;effectively&#8217;, &#8216;agree&#8217;, &#8216;believe&#8217;. There\u2019s even a small indication of frustration on the right hand side in the words \u2018done\u2019 and \u2018talking\u2019, surreptitiously sat together below a beacon of apparent \u2018resolution\u2019. Surprisingly, \u2018inspectors\u2019 crops up more often than \u2018war\u2019, perhaps Blair was unintentionally trying to shift responsibility onto the sources of what was perceived to be false intelligence.<br \/>\nBlair regularly identifies people and countries: &#8216;George&#8217; (Bush), &#8216;Saddam Hussein&#8217;, &#8216;Iraq&#8217;, &#8216;Korea&#8217; and &#8216;Afghanistan&#8217; to name but a few, pointing an invisible finger at the many facets of the situation he found himself in. The lack of this direct language in the latter interview with Kettle shows how Blair is now distanced from his former political situation, aside from the smaller yet undeniable presence of \u2018Gordon\u2019. The language is softer and retrospectively vague: &#8216;end&#8217;, &#8216;support&#8217;, &#8216;reason&#8217;, &#8216;time&#8217;, &#8216;welfare&#8217;, &#8216;respect&#8217;, &#8216;reforms&#8217;, &#8216;public&#8217;, and &#8216;explain&#8217;. However, a lasting strain remains in the former prime minister\u2019s words, perhaps a hint towards the public\u2019s continued interest in him, and the incessant criticism which follows: &#8216;difficult&#8217;, &#8216;argument&#8217;, &#8216;danger&#8217;, &#8216;problem&#8217;, &#8216;changes&#8217;, &#8216;completely&#8217;, &#8216;absolutely&#8217;, &#8216;never&#8217;.<br \/>\nWhat becomes clear from comparing these two images is that the insightful phrases in fact lie in the periphery of the clouds. Political language is permeated irretrievably with words such as \u2018think\u2019 and \u2018people\u2019, and so the larger words, in these clouds, don\u2019t really tell us much about the particulars of the person or situation. Further evidence of this can be seen in the word clouds that were produced from the televised political debates during the election earlier this year, where \u2018think\u2019 was the predominant choice of word for both Nick Clegg and David Cameron. The truth therefore lies in the words that sit outside of the main bulk of political jargon. There\u2019s still hope then, for those that can squint hard enough at the first cloud to see the \u2018sorry\u2019 that sits pitifully between \u2018country\u2019 and that ubiquitous end goal: \u2018resolution\u2019.<br \/>\nIf you\u2019d like to discuss work experience or internship opportunities, please email Harriette Hobbs at harriette@strattoncraig.co.uk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having just finished my first year at university, I embarked on a week of work experience with Stratton Craig. During my week here, I have learnt an enormous amount. From the everyday (using the franking machine) to the exciting (creating the front cover word cloud for PSMG magazine), each experience has been valuable. Something that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70715","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cyan Turan \u2013 Work Placement - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/cyan-turan-work-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyan Turan \u2013 Work Placement - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Having just finished my first year at university, I embarked on a week of work experience with Stratton Craig. 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