{"id":70702,"date":"2011-01-18T11:52:06","date_gmt":"2011-01-18T11:52:06","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/repetitive-redundancies\/"},"modified":"2011-01-18T11:52:06","modified_gmt":"2011-01-18T11:52:06","slug":"repetitive-redundancies","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/repetitive-redundancies\/","title":{"rendered":"Repetitive Redundancies"},"content":{"rendered":"

Our attention was recently drawn to this article<\/a>: , which, while making us laugh, also reminded us of something we see and hear all the time. Repetitive redundancies do exactly what they say on the tin; use two words that inherently imply the same thing. <\/p>\n

For example, have you received a free gift<\/strong> recently? Or perhaps made an advance reservation<\/strong> so that you can have a roof over your head<\/strong> next weekend? Adding unnecessary words to speech or writing means your audience has to search harder for your message. So engage with them quickly by getting straight to the point. Pack every sentence with information and meaning and avoid wordy clich\u00e9s. Here are a few more examples to look out for: <\/p>\n

–\tend result
\n–\twhispering softly
\n–\tplanning for the future
\n–\tand so on and so forth
\n–\tmix together
\n–\tblue in colour<\/p>\n","protected":false},"excerpt":{"rendered":"

Our attention was recently drawn to this article: , which, while making us laugh, also reminded us of something we see and hear all the time. Repetitive redundancies do exactly what they say on the tin; use two words that inherently imply the same thing. For example, have you received a free gift recently? Or […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70702","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"\nRepetitive Redundancies - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/repetitive-redundancies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repetitive Redundancies - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Our attention was recently drawn to this article: , which, while making us laugh, also reminded us of something we see and hear all the time. 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