{"id":70698,"date":"2011-06-02T14:57:09","date_gmt":"2011-06-02T13:57:09","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/the-asa-is-watching-you\/"},"modified":"2011-06-02T14:57:09","modified_gmt":"2011-06-02T13:57:09","slug":"the-asa-is-watching-you","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/the-asa-is-watching-you\/","title":{"rendered":"The ASA is watching you!"},"content":{"rendered":"<p>Most people are aware of the Advertising Standards Authority\u2019s remit of comprehensive consumer protection when it comes to factors like false advertising and mis-selling. Until now, this has covered TV ads, billboards, newspapers etc, but as of March 1<sup>st<\/sup>, their responsibility is extended to monitor companies\u2019 online presence too. Messages on websites, blogs and social networking sites like Twitter and Facebook will now be under the same watchful eye that has given companies including, Microsoft, L\u2019Oreal and Nestle strict orders on their marketing in the past.<br \/>\nIf a user feels that web or social networking content has misled them or mis-sold a product or service, or if there is a case that the content is not socially responsible, they can make an official complaint for the ASA to investigate.<br \/>\nSo those are the facts &#8211; but what does it mean for those responsible for their companies\u2019 online presence?<br \/>\nAny claims on your company\u2019s website\/social networking accounts must be clearly substantiated with documentary evidence. So if you claim that you\u2019ve created the world\u2019s fastest mobile phone software &#8211; you had best be able to prove that. You also need to be wary of bias and misleading statements.<br \/>\nIt all sounds fairly simple, but with even the big boys falling victim of their own offence, it\u2019s something that can happen unintentionally. So, as ever with your digital content, be clear, be concise and be transparent with your communication. That way, you won\u2019t confuse your consumers and more importantly, you\u2019ll steer clear of the ASA\u2019s wrath!<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #ff0000;\">Content is King<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people are aware of the Advertising Standards Authority\u2019s remit of comprehensive consumer protection when it comes to factors like false advertising and mis-selling. Until now, this has covered TV ads, billboards, newspapers etc, but as of March 1st, their responsibility is extended to monitor companies\u2019 online presence too. Messages on websites, blogs and social [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70698","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The ASA is watching you! - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/the-asa-is-watching-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ASA is watching you! - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Most people are aware of the Advertising Standards Authority\u2019s remit of comprehensive consumer protection when it comes to factors like false advertising and mis-selling. 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