\n\tA good brief will almost always result in good copy. But we know that writing a good brief can be hard. Especially since we’re in the business of getting information from brain to paper.<\/p>\n
\n\tBriefs should contain all the guidance and references needed for a writer to hit the ground running without much need for any to-ing and fro-ing. Here’s a rough guide to the main information that’s as good as gold dust to a writer approaching a new project:<\/p>\n