{"id":70677,"date":"2011-10-12T11:06:26","date_gmt":"2011-10-12T10:06:26","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/consumer-confidence-crisis\/"},"modified":"2011-10-12T11:06:26","modified_gmt":"2011-10-12T10:06:26","slug":"consumer-confidence-crisis","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/consumer-confidence-crisis\/","title":{"rendered":"Consumer Confidence Crisis"},"content":{"rendered":"

The level of trust consumers have in multinational corporations has taken quite a bashing over recent years. Burston-Marsteller\u2019s first European Trust & Purpose surve<\/span><\/u><\/a>y confirms and highlights just that.
\nA measly, but arguably unsurprising, 28 per cent of the consumers surveyed claimed to have trust in the financial services sector. Whereas technology companies saw a reasonable trust level of 71 per cent, and supermarkets 64 per cent.
\nFor companies in all sectors, the general lack of trust is clearly a worry. According to the survey, consumers feel more inclined to trust smaller, local firms and pointed towards the need for personal service as a deciding factor. Trust in nearly every sector needs to be rebuilt, and that won\u2019t be achieved through flat, lifeless, vague communication. Relationships need nurturing now more than ever, which requires exceptional communication at every level. In brief this means:<\/p>\n