{"id":70665,"date":"2011-11-17T06:54:49","date_gmt":"2011-11-17T06:54:49","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/2011-november-copywriter\/"},"modified":"2011-11-17T06:54:49","modified_gmt":"2011-11-17T06:54:49","slug":"2011-november-copywriter","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/2011-november-copywriter\/","title":{"rendered":"The Copywriter – November 2011"},"content":{"rendered":"

\u201cAlmost overnight, the internet\u2019s gone from a technical wonder to a business must.\u201d
\nBill Schrader<\/span>
\nDigital. It\u2019s a whole new world; one that exploded sometime between the development of computers in the 1950s and Twitter\u2019s fifth birthday this year. Today at least one in three members of the world\u2019s population uses the internet (Internet World Stats).
\nBut in the midst of the digital revolution, has the way we use words been overlooked?
\n\u201cSimplicity is the ultimate sophistication.\u201d<\/span><\/span>
\nLeonardo Da Vinci<\/span>
\nIt\u2019s been proven that when reading information online, just 16% of users read word for word and around 79% will scan or skim. Why? Because people have grown accustomed to the speed and immediacy of the internet. And they want that speed at every online interaction.
\nSo, whatever you\u2019re saying, make it quick, clear and concise. Your page or email headline gives the perfect opportunity to let your audience know what to expect from you. Capture their imagination, generate some intrigue and they\u2019ll be much more likely to keep reading.<\/p>\n

Golden rules<\/h3>\n

Short words and paragraphs are more engaging than long ones.
\nBe creative in how you present your text \u2013 bullet points, graphics, charts and subtitles all help to break up copy.
\nIdeally use no more than 250 words per page \u2013 avoid the need for a scroll bar.
\nGoogle\u2019s algorithm update will affect 35% of searches<\/span>
\nLast month Google announced that it has updated its search algorithm, and consequently this will affect 35% of internet searches.
\nThe update builds on previous changes to ensure content is up to date, relevant and unique. This is particularly important in crowded markets where there is a tendency to churn information and where new, \u2018fresh\u2019 content is vital \u2013 news stories or consumer reviews, for example.
\nSo, there\u2019s an additional challenge on the horizon for digital creatives \u2013 new and unique content has never been more important.
\nDid you know?<\/strong>
\nBetween 2000 and 2011 the number of worldwide internet users increased by 480.4% to over two billion (Internet World Stats)
\nIn 2010 107 trillion emails were sent
\n(Royal Pingdom)
\nAs of September 2011 around 50 billion web pages are indexed by Google, Yahoo! and Bing (World Wide Web Size)<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cAlmost overnight, the internet\u2019s gone from a technical wonder to a business must.\u201d Bill Schrader Digital. It\u2019s a whole new world; one that exploded sometime between the development of computers in the 1950s and Twitter\u2019s fifth birthday this year. Today at least one in three members of the world\u2019s population uses the internet (Internet World […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70665","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"\nThe Copywriter - November 2011 - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/2011-november-copywriter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Copywriter - November 2011 - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"\u201cAlmost overnight, the internet\u2019s gone from a technical wonder to a business must.\u201d Bill Schrader Digital. 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