{"id":70655,"date":"2012-02-24T09:31:16","date_gmt":"2012-02-24T09:31:16","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/dba-design-effectiveness-awards\/"},"modified":"2012-02-24T09:31:16","modified_gmt":"2012-02-24T09:31:16","slug":"dba-design-effectiveness-awards","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/dba-design-effectiveness-awards\/","title":{"rendered":"DBA Design Effectiveness Awards"},"content":{"rendered":"<p>Last week we enjoyed an evening celebrating some of the UK\u2019s most effective designs from the past year.<br \/>\nThe Design Business Association promotes best practice in the UK\u2019s design industry. At the heart of what they do is the encouragement and celebration of effective design. That means design that has a positive effect on the quality of people\u2019s lives, and on the bottom line of businesses.<br \/>\nThis year\u2019s Grand Prix winner was Legal &amp; General\u2019s Every Day Matters campaign, with Smith &amp; Milton (S&amp;M). S&amp;M were appointed to engage all employees with the Every Day Matters campaign and ensure communications were consistent, compelling and clear. Legal &amp; General saw a 24% rise in brand value, a 16% increase in advocacy and brand attraction, and importantly their best ever employee engagement and consumer brand performance scores. At the bottom line, Legal &amp; General\u2019s share price rose 465% faster than the rest of the market.<br \/>\nThis is just one of the many examples of great design that were rewarded on the night with the prestigious Gold, Silver and Bronze awards. As part of our sponsorship of the DBA, we provide all case studies, which can be found online at <a href=\"http:\/\/www.effectivedesign.org.uk\">www.effectivedesign.org.uk<\/a>.<br \/>\nCongratulations to all the winners, and particularly Minale Tattersfield with whom we shared a table!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we enjoyed an evening celebrating some of the UK\u2019s most effective designs from the past year. The Design Business Association promotes best practice in the UK\u2019s design industry. At the heart of what they do is the encouragement and celebration of effective design. That means design that has a positive effect on the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70655","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DBA Design Effectiveness Awards - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/dba-design-effectiveness-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DBA Design Effectiveness Awards - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Last week we enjoyed an evening celebrating some of the UK\u2019s most effective designs from the past year. 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