{"id":70637,"date":"2012-07-11T09:23:25","date_gmt":"2012-07-11T08:23:25","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/the-importance-of-written-communication\/"},"modified":"2012-07-11T09:23:25","modified_gmt":"2012-07-11T08:23:25","slug":"the-importance-of-written-communication","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/the-importance-of-written-communication\/","title":{"rendered":"The Importance Of Written Communication"},"content":{"rendered":"

The power of written communication is constantly overlooked.
\nAlthough we\u2019re free to let our imaginations run wild in the playground, we\u2019re restricted in the classroom. We\u2019re told that creativity should take a back seat to STEM in our academic careers. But, sometimes, things don\u2019t have a set answer. There\u2019s no machine that can replace imagination. What separates us from androids is our ability to explore the world through the subtleties of language. A great writer can transform words from mundane to magical, simple to sublime. It\u2019s a rare skill to be able to distil the essence of what people think and express it in just the right way.
\nLuckily, it\u2019s something we have in abundance at Stratton Craig.
\nWords make history<\/strong>
\nFrom Nelson Mandela\u2019s speech at his 1964 trial to Neil Armstrong\u2019s first lunar sentence, the right words can immortalise those who deliver them. Martin Luther King\u2019s rousing \u2018I Have a Dream\u2019 speech in 1963 inspired those fighting for the Civil Rights Movement and created an enduring legacy. And Winston Churchill raised the spirits of the battered nation during World War Two with his unrelenting words of encouragement. Without these carefully chosen and powerfully delivered statements, the pages of our history books could read very differently.
\nImmortalise your brand<\/strong>
\nBrands can also cement their position in the history books with their language choices. Taglines like Nike\u2019s \u2018Just Do It\u2019 and L\u2019Oreal\u2019s \u2018Because you\u2019re worth it\u2019 are instantly recognisable and have stood the test of time. However, there\u2019s more to written communications than enticing slogans. If you capture a client\u2019s attention with a snappy campaign, the challenge is keeping it. Engaging and exciting copy, informative yet easily-digestible reports and consistent tone and language choices will keep people interested long after your viral ad campaigns have faded into obscurity. Great copy will strengthen your brand\u2019s image and recognisability. It\u2019s tricky to master on your own.
\nWe\u2019ll help you craft an easy-to-follow and clear tone of voice guide that ensures your written communications are consistent and representative of your brand. We\u2019ll also guide you through the minefield of content strategy and help you achieve your goals with a strong plan for consistently targeted and carefully crafted content.
\nLighting the way<\/strong>
\nThe best writers are expert wayfinders. They\u2019ll deftly guide you through a new topic without drawing attention to their presence. It seems counterintuitive to invest your money into something that people might not notice. But shoddy grammar, poorly structured content and uninspiring language choices won\u2019t slip under the radar. They\u2019ll make your brand seem amateur and boring, turning customers off even if they don\u2019t consciously realise it. On the other end of the spectrum, ostentatious word choices that have your readers reaching for the dictionary lack the \u2018common touch\u2019 that will make your brand universally appealing. A skilled copywriter can take facts, no matter how dry or uninspiring they are and weave them into exciting, engaging copy that\u2019s never economical with the truth.
\nThis is vital, as we\u2019ve found\u00a0ourselves in the age of mistrust, where fake news masquerades as the truth and trustworthy sources are difficult to pick out. Now, accurate and engaging written communications are more important than ever. At Stratton Craig, the content our skilled team produces packages thoroughly-researched, factually-accurate content in rich, carefully-chosen language that will embolden and elevate your brand.
\nMore from the team, and from Stratton Craig \u2026<\/strong><\/p>\n