{"id":70625,"date":"2012-08-17T10:56:08","date_gmt":"2012-08-17T09:56:08","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/86-of-b2b-marketers-use-content\/"},"modified":"2012-08-17T10:56:08","modified_gmt":"2012-08-17T09:56:08","slug":"86-of-b2b-marketers-use-content","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/86-of-b2b-marketers-use-content\/","title":{"rendered":"86% Of B2B Marketers Use Content"},"content":{"rendered":"<p>According to the sixth wave of the <a href=\"http:\/\/www.b2bbarometer.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B Barometer<\/a> survey, 86% of B2B marketers in the UK use content in at least some of their marketing activity.<br \/>\nA total of 128 B2B marketers were polled in the sixth B2B Barometer, including 73 client-side B2B marketing professionals and 55 B2B marketing agencies. The results revealed that 8% of the marketers said that they used content in all of their activity, 40% in most of their activity, 16% in half of their activity and 22% in some of it. The remaining 14% reported little or no use of content in marketing.<br \/>\nWhen asked about their plans regarding the use of content in the next 12 months, three-quarters of the participants answered that they would move closer to a content-driven marketing approach, 2% said they intended to pull further away and 24% did not envisage any change.<br \/>\nCase studies were the most favoured content type &#8211; used extensively by 45% of marketers, ahead of white papers and seminars, which were used by 31% and 27%, respectively. Case studies were also deemed the most effective content type to achieve marketing objectives. The content used was distributed mostly on websites, by 59% of the marketers. Other preferred distribution channels include regular e-mail newsletters, trade events, ad hoc e-mails and social media. The primary goals for using content were to generate and nurture leads and support brand positioning.<br \/>\nB2B Barometer is a joint effort of Circle Research, the Institute of Direct and Digital Marketing (IDM) and the Association of B2B Agencies (ABBA). The benchmark B2B Barometer report was released in April 2009.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the sixth wave of the B2B Barometer survey, 86% of B2B marketers in the UK use content in at least some of their marketing activity. A total of 128 B2B marketers were polled in the sixth B2B Barometer, including 73 client-side B2B marketing professionals and 55 B2B marketing agencies. The results revealed that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70625","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>86% Of B2B Marketers Use Content - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/86-of-b2b-marketers-use-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"86% Of B2B Marketers Use Content - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"According to the sixth wave of the B2B Barometer survey, 86% of B2B marketers in the UK use content in at least some of their marketing activity. 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