\n\tHaving a presence on LinkedIn is key for any social strategy. Being the biggest professional network, LinkedIn can play a crucial role in building your personal reputation, and yet according to LinkedIn only about half of all users have a completed profile, while the rest omit essential information, which means they are missing out on opportunities. Managing a profile requires some thought, and a little bit of knowledge of what space is available, so here are some of the key features of a LinkedIn profile page, as presented by Business 2 Community website.<\/p>\n
\n\t1. Headline – this is where keywords and a short description of what you do is provided, with a 120-character limit.<\/p>\n
\n\t2. Summary – more detailed information should be given, within 2,000 characters. Different types of accomplishments can be listed here.<\/p>\n
\n\t3. Experience\/Position Title – this part of the profile represents your official experience in the field you operate in. This slot only allows 100 characters.<\/p>\n
\n\t4. Experience\/Position Description – once again, a place where further information about your experience in a particular area can be added, within a maximum of 2,000 characters.<\/p>\n
\n\t5. Skills & Expertise – LinkedIn only allows 61 characters here, so careful consideration of what should be listed is recommended.<\/p>\n
\n\t6. Groups – each user can list up to 50 groups but they should be selected wisely because this is what competitors and customers tend to follow closely.<\/p>\n
\n\t7. Education\/Degree – a brief description of the degree, in no more than 100 characters.<\/p>\n
\n\t8. Education\/Activities & Societies – this is where an overview of anything that relates to the business should be included and the limit is 500 characters.<\/p>\n
\n\t9. Education Description – a slot where specific information about education and how it is relevant to your business can be provided in 1,000 characters.<\/p>\n
\n\t10. Additional Info\/Interests – 1,000 characters for an explanation of any extra information on background that can demonstrate uniqueness and appeal.<\/p>\n
\n\t11. Honours & Awards – a further 1,000 characters to list all notable achievements.<\/p>\n","protected":false},"excerpt":{"rendered":"
Having a presence on LinkedIn is key for any social strategy. Being the biggest professional network, LinkedIn can play a crucial role in building your personal reputation, and yet according to LinkedIn only about half of all users have a completed profile, while the rest omit essential information, which means they are missing out on […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448,312],"tags":[],"class_list":["post-70566","post","type-post","status-publish","format-standard","hentry","category-digital-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"\n