{"id":70559,"date":"2013-03-18T12:01:21","date_gmt":"2013-03-18T12:01:21","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ensuring-internal-brand-consistency-for-your-company\/"},"modified":"2013-03-18T12:01:21","modified_gmt":"2013-03-18T12:01:21","slug":"ensuring-internal-brand-consistency-for-your-company","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/","title":{"rendered":"Ensuring internal brand consistency for your company"},"content":{"rendered":"

There\u2019s no two ways about it: branding is important. It defines what your business looks like, what it says and how it behaves. A brand\u2019s consistency across all of these areas can demonstrate integrity, quality, honesty, and help to develop an important and lasting bond with customers.<\/strong>
\nWhether you\u2019re attempting to establish your brand\u2019s position or make some changes to how it\u2019s viewed, there are no \u2018quick fixes\u2019 that can guarantee success overnight. Reputation is earned, but consistency of your brand and tone of voice<\/a> is a good place to start.
\nGood branding starts from the inside: if your employees are all on the same page about your values, proposition and core messages, every single one of them will outwardly display those to your consumers and audience. As your company\u2019s points of contact with the customer, all employees should fully and properly represent what you stand for, whether they\u2019re providing customer service or talking to the press. You may have the best product on the market, a state-of-the-art website and very attractive prices – but if consumers score you poorly for customer care, it can often be enough to do serious damage to your reputation.\u00a0 Bringing every aspect of your image together is the aim of consistent branding, yet it will always be what you actually do and say that counts the most.
\nTrue brand consistency requires a high level of discipline, especially for companies that create a lot of content. It\u2019s rare for a brand with an online presence to use only one social network, so maintaining the look and feel of every page gives users no doubt who they\u2019re talking to.
\nFor companies with an intranet, an internal content marketing strategy can be an effective way to inspire the workforce. Thinking about the user experience for your employees starts the conversation about your brand activity internally, preparing you to join the external discussion with consumers. Providing reference materials and tools that make their work easier, created in your brand\u2019s style and tone of voice, can instil values at an early stage and increase job satisfaction through a sense of identity and belonging.
\nEngagement with a brand\u2019s values is always important, and much more so when there\u2019s more at stake for the consumer (e.g. within the NHS, where a lack of employee engagement could have a detrimental impact on patient care). No matter which sector or industry you work in, creating internal brand consistency is one of the smartest moves a company can make.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s no two ways about it: branding is important. It defines what your business looks like, what it says and how it behaves. A brand\u2019s consistency across all of these areas can demonstrate integrity, quality, honesty, and help to develop an important and lasting bond with customers. Whether you\u2019re attempting to establish your brand\u2019s position […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,414],"tags":[],"class_list":["post-70559","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-tone-of-voice-us"],"acf":[],"yoast_head":"\nEnsuring internal brand consistency for your company - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ensuring internal brand consistency for your company - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no two ways about it: branding is important. It defines what your business looks like, what it says and how it behaves. A brand\u2019s consistency across all of these areas can demonstrate integrity, quality, honesty, and help to develop an important and lasting bond with customers. Whether you\u2019re attempting to establish your brand\u2019s position […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-18T12:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ensuring-internal-brand-consistency-for-your-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ensuring-internal-brand-consistency-for-your-company\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Ensuring internal brand consistency for your company\",\"datePublished\":\"2013-03-18T12:01:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ensuring-internal-brand-consistency-for-your-company\\\/\"},\"wordCount\":435,\"articleSection\":[\"Copywriting\",\"Tone of voice\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ensuring-internal-brand-consistency-for-your-company\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ensuring-internal-brand-consistency-for-your-company\\\/\",\"name\":\"Ensuring internal brand consistency for your company - Stratton Craig - Global Copywriting & Content Strategy Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2013-03-18T12:01:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ensuring-internal-brand-consistency-for-your-company\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ensuring-internal-brand-consistency-for-your-company\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/ensuring-internal-brand-consistency-for-your-company\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ensuring internal brand consistency for your company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Strategy Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ensuring internal brand consistency for your company - Stratton Craig - Global Copywriting & Content Strategy Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/","og_locale":"en_US","og_type":"article","og_title":"Ensuring internal brand consistency for your company - Stratton Craig - Global Copywriting & Content Strategy Agency","og_description":"There\u2019s no two ways about it: branding is important. It defines what your business looks like, what it says and how it behaves. A brand\u2019s consistency across all of these areas can demonstrate integrity, quality, honesty, and help to develop an important and lasting bond with customers. Whether you\u2019re attempting to establish your brand\u2019s position […]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/","og_site_name":"Stratton Craig - Global Copywriting & Content Strategy Agency","article_published_time":"2013-03-18T12:01:21+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"Ensuring internal brand consistency for your company","datePublished":"2013-03-18T12:01:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/"},"wordCount":435,"articleSection":["Copywriting","Tone of voice"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/","name":"Ensuring internal brand consistency for your company - Stratton Craig - Global Copywriting & Content Strategy Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2013-03-18T12:01:21+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/ensuring-internal-brand-consistency-for-your-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Ensuring internal brand consistency for your company"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Strategy Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70559"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70559\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}