{"id":70551,"date":"2013-04-12T14:55:22","date_gmt":"2013-04-12T14:55:22","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/communications-round-up-5-11-april\/"},"modified":"2013-04-12T14:55:22","modified_gmt":"2013-04-12T14:55:22","slug":"communications-round-up-5-11-april","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/communications-round-up-5-11-april\/","title":{"rendered":"The communications round-up – 5th – 11th April 2013"},"content":{"rendered":"

 
\nIn a new series of blog posts, we\u2019ll be bringing you short summaries of the latest communications news each week.<\/p>\n

Brands<\/strong><\/h3>\n

Google pulls the plug on Moneysupermarket ads over their use of AdWords <\/strong>
\nPayday loans companies have been messing with the search engine\u2019s paid ads system for a while now, and this act shows that Google isn\u2019t afraid to stop them. In the UK, advertisers must be clear and transparent in all of their Google ads – and the consumer has every right to expect this. By leaving out key information, Moneysupermarket was on thin ice from the start.
\nInnocent puts the word \u2018juicy\u2019 back into their water branding <\/strong>
\n\u2018This Water\u2019 was originally called \u2018Juicy Water\u2019, and now it\u2019s \u2018This Juicy Water\u2019. Confused? Don\u2019t be\u2026 Innocent\u2019s range of thirst-quenching bottled water has been through several name changes. The brand has been trying to emphasise the fruitier nature of the water range for some time. This copywriter\u2019s opinion? I\u2019m glad they didn\u2019t go with \u2018Watery Juice\u2019.
\nBrands jockey for position with Grand National ads<\/strong>
\nAwful pun intended in our headline. The annual horse race took place last weekend (April 6th<\/sup>), and in the run-up to the event tie-in ads were out in force. Naturally, John Smiths took an early lead as the race sponsor, bringing out the \u2018No-Nonsense Puntometer\u2019 to help the public pick a winner. Channel 4\u2019s aggressive broadcast campaign won it close to nine million viewers, and several betting shops joined in with handy apps to follow the action.<\/p>\n

Digital<\/strong><\/h3>\n

Youth police commissioner in Twitter scandal <\/strong>
\n“I think that if everyone’s future was determined by what they wrote on social networking sites between the ages of 14 and 16, we’d live in a very odd world.\u201d So says the boss of a teen crime commissioner who forgot to delete public tweets about underage drinking and violence. The lesson here, as always, is to be careful what you say on social media – this applies just as much to brands as it does to the individual.
\nStudy finds that workers who use social media are more productive<\/strong>
\nIn a complete contrast to our previous piece of news, it may be the case that tweeting and posting status updates can help workers get more done. The research by the Warwick Business School indicates that being active on social media is actually more of a help than a hindrance to productivity. Incidentally, you can find us on Twitter @strattoncraig – just saying.
\nThe death of Baroness Thatcher leads to hundreds of ill-advised tweets – and a sacking<\/strong>
\nTo bring our trio of Twitter-related stories full circle, here\u2019s another story on the perils of a controversial post. The manager of the Crouch End branch of Oddbins has been fired for tweeting after Margaret Thatcher\u2019s death, in which he invited customers to celebrate with some discounted champagne. Love her or hate her, the tweet was understandably considered grossly inappropriate and swiftly deleted.
\nDigital Impact Awards are open for entries<\/strong>
\nWe\u2019re a sponsor of this annual award, which celebrates the best of digital communications. The Digital Impact Awards are the biggest benchmark of online stakeholder engagement in Europe, and they\u2019ve put out the call for 2013 entries. Last year\u2019s categories included \u2018best corporate website\u2019 and \u2018best online annual report\u2019. You can submit your project on the Digital Impact Awards website (link below).
\n <\/p>\n

Reporting<\/strong><\/h3>\n

Corporate reporting for the last financial year gets underway<\/strong>
\nThere are plenty of changes to tax, benefits and personal allowances coming into force this April, and it\u2019s also time for companies to publish their 2012\/13 figures. In America, corporate reporting is going social: as long as investors are told which platform it\u2019ll be on, company information for the year can be reported on social media. We wonder how long it\u2019s going to take for that to catch on in the UK\u2026
\nDigital ad spend in the UK reached a record high in 2012<\/strong>
\nReporting season means that lots of interesting facts and figures are being revealed online. One that\u2019s caught our eye is the value of UK digital ad spend last year: it\u2019s rocketed 12.5 percent year-on-year to reach \u00a35.2 billion. That\u2019s a new record, and the first time that the figure\u2019s crossed the five billion mark. More than half was spent on mobile ads – with speedy 4G connections on the way, we doubt that it\u2019s reached a peak.
\n 
\nThis week\u2019s news sources<\/strong>:
\nThe Drum – www.thedrum.com
\nBrand Republic – www.brandrepublic.com
\nPR Week – www.prweek.com
\nThe Wall – www.wallblog.co.uk
\nCorpComms – www.corpcommsmagazine.co.uk
\nMarketing Magazine – www.marketingmagazine.co.uk
\nDigital Impact Awards – www.digitalimpactawards.com
\nThe Guardian – www.guardian.co.uk
\nCommunicate – www.communicatemagazine.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"

  In a new series of blog posts, we\u2019ll be bringing you short summaries of the latest communications news each week. Brands Google pulls the plug on Moneysupermarket ads over their use of AdWords Payday loans companies have been messing with the search engine\u2019s paid ads system for a while now, and this act shows […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448,326,320,312],"tags":[],"class_list":["post-70551","post","type-post","status-publish","format-standard","hentry","category-digital-copywriting-us","category-integrated-report-writing-us","category-report-writing-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"\nThe communications round-up - 5th - 11th April 2013 - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/communications-round-up-5-11-april\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The communications round-up - 5th - 11th April 2013 - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"  In a new series of blog posts, we\u2019ll be bringing you short summaries of the latest communications news each week. 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