\n\tCreating a personalised experience for consumers is a key strategy for many brands these days. In its new marketing campaign, Coca-Cola is taking personalisation to a whole new level by printing 150 of the most popular names in Britain instead of its symbolic branding.<\/p>\n
\n\tThere has been virtually no media coverage of the move, as the company wanted to surprise consumers who were shopping for Coca-Cola products. Instead, social network users have been doing the hard work for Coca-Cola. On Twitter the hashtag #ShareACoke has been used, allowing consumers to tell their friends about the new packs. There is also a new Share A Coke UK website and an associated Facebook app, where people who cannot find their names printed on labels can create a virtual personal can, the company explained.<\/p>\n
\tThe personalised labels can be found on 375ml and 500ml PET bottles of Coca-Cola, Diet Coke and Coke Zero and the intention is to drive positive perception of the brand and to offer a fun and memorable experience for consumers, as they are encouraged to find a bottle for themselves, their family and friends.<\/p>\n
\tA fully integrated campaign is set to follow, centred around a TV ad uses storytelling to explore the personalityies that young people admire. Coca-Cola said that the Share A Coke campaign will be its biggest ever in terms of budget, dwarfing even the massive Olympic Games marketing drive last summer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Creating a personalised experience for consumers is a key strategy for many brands these days. In its new marketing campaign, Coca-Cola is taking personalisation to a whole new level by printing 150 of the most popular names in Britain instead of its symbolic branding. There has been virtually no media coverage of the move, as […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70547","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"\n