{"id":70529,"date":"2013-06-07T16:47:33","date_gmt":"2013-06-07T16:47:33","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-coca-cola\/"},"modified":"2013-06-07T16:47:33","modified_gmt":"2013-06-07T16:47:33","slug":"ad-of-the-week-coca-cola","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-coca-cola\/","title":{"rendered":"Ad of the week – Coca-Cola"},"content":{"rendered":"

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text]
\nCoca-Cola\u2019s brand image is one of the most distinctive around. Simply speaking the name aloud invokes thoughts of festive freight, chilled cans and the iconic red logo. And the brand\u2019s latest initiative, which celebrates the names of its customers instead, has gone down typically smoothly.
\nThe \u2018Share a Coke\u2019 campaign replaces\u00a0the distinctive Coca-Cola logo with a person\u2019s name, taken from a collection of the 150 most popular British names. \u2018Share a Coke\u2019 bottles are being sold in shops across the UK for the duration of the summer, and customers are being encouraged to get involved via <\/span>social media<\/a>. A Facebook app for creating and sharing a virtual Coke has been produced, and the brand is inviting people to send photos of them sharing Coke bottles, with #shareacoke, to its Twitter account @cokezone. \u00a0<\/span>
\nBy using people\u2019s names in pride of place on its bottles, Coca-Cola has attempted to connect with its customers on a more personal level. It has also fostered a mass discussion on social media. Tens of thousands of virtual Coke bottles have been traded, and between 28 April and 12 May, Coca-Cola reached 40 percent of the UK\u2019s Facebook population.
\nThe \u2018Share a Coke\u2019 campaign seems to be working wonders for the brand, and it has certainly impressed us. Though far removed from good old fashioned copywriting, there\u2019s no more direct way of addressing someone than by using their name.
\nUnfortunately most names from the Stratton Craig team<\/a> seem to have been omitted from the list, but even seeing the name of someone you know on a Coke bottle is enough to make most people take a second look, and maybe even buy it.
\n[image source: www.coca-cola.co.uk\/share-a-coke]
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Coca-Cola\u2019s brand image is one of the most distinctive around. Simply speaking the name aloud invokes thoughts of festive freight, chilled cans and the iconic red logo. And the brand\u2019s latest initiative, which celebrates the names of its customers instead, has gone down typically smoothly. The \u2018Share a Coke\u2019 campaign replaces\u00a0the distinctive Coca-Cola […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448,312],"tags":[],"class_list":["post-70529","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"\nAd of the week - Coca-Cola - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the week - Coca-Cola - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Coca-Cola\u2019s brand image is one of the most distinctive around. 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