{"id":70528,"date":"2013-06-07T16:48:00","date_gmt":"2013-06-07T16:48:00","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-jack-daniels\/"},"modified":"2013-06-07T16:48:00","modified_gmt":"2013-06-07T16:48:00","slug":"ad-of-the-week-jack-daniels","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-jack-daniels\/","title":{"rendered":"Ad of the week – Jack Daniel’s"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ hover_enabled=”0″ sticky_enabled=”0″]Think whiskey, think Jack Daniel\u2019s. The Tennessee sour mash brand has become as recognisable a sight in tube stations as it is in supermarkets, thanks to a long history of eloquent and nostalgic adverts.
\nWe love the way that Jack Daniel\u2019s uses black and white images to evoke the brand\u2019s history. But as you\u2019d expect, it\u2019s the great copy that makes the adverts really stand out to us.
\nFantastic one-liners are delivered with a consistent tone of voice, and the twang of the USA\u2019s Deep South is unmistakable.
\nA photograph of three men relaxing with their arms folded, dressed in shirts, overalls and caps, is brought to life by the caption: \u2018Ask our barrelmen what makes whiskey-making the ideal job. They\u2019ll likely tell you it\u2019s the \u201cwhiskey-making\u201d.\u2019
\nThe image of a long, perfectly-lit line of wooden barrels is marked: \u2018With all due respect to progress, the world could use a little less plastic.\u2019
\nRead a series of the adverts in succession and you\u2019ll find that a story begins to develop. You can imagine the slow, labour-of-love production of the whiskey by dedicated barrelmen unperturbed by the passage of time. When you\u2019re choosing a bottle from the packed spirits section of a shop, it\u2019s a persuasive narrative.
\nA final advertisement has the line: \u2018The source of more than a few good stories.\u2019
\nEvery Jack Daniel\u2019s advert tells a story with copy that reveals a personality as deep and rich as the whiskey itself. Equally importantly \u2013 this story sells whiskey.
\nWhat\u2019s your favourite advert at the moment? Whether it\u2019s the beautiful design or the compelling copy that you love \u2013 we want to hear about it! Just leave a comment in the box below.<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ hover_enabled=”0″ sticky_enabled=”0″]Think whiskey, think Jack Daniel\u2019s. The Tennessee sour mash brand has become as recognisable a sight in tube stations as it is in supermarkets, thanks to a long history of eloquent and nostalgic adverts. We love the way that Jack Daniel\u2019s uses […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70528","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"\nAd of the week - Jack Daniel's - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-jack-daniels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the week - Jack Daniel's - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ hover_enabled=”0″ sticky_enabled=”0″]Think whiskey, think Jack Daniel\u2019s. The Tennessee sour mash brand has become as recognisable a sight in tube stations as it is in supermarkets, thanks to a long history of eloquent and nostalgic adverts. 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Jack Daniel's - Stratton Craig - Global Copywriting & Content Strategy Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-jack-daniels\/","og_locale":"en_US","og_type":"article","og_title":"Ad of the week - Jack Daniel's - Stratton Craig - Global Copywriting & Content Strategy Agency","og_description":"[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ hover_enabled=”0″ sticky_enabled=”0″]Think whiskey, think Jack Daniel\u2019s. 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