{"id":70520,"date":"2013-06-19T17:16:39","date_gmt":"2013-06-19T17:16:39","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/ad-of-the-week-yoosli\/"},"modified":"2013-06-19T17:16:39","modified_gmt":"2013-06-19T17:16:39","slug":"ad-of-the-week-yoosli","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-yoosli\/","title":{"rendered":"Ad of the week – Yoosli"},"content":{"rendered":"

\n\t‘Muesli’ is one of my favourite words, but also my least favourite breakfast food. A new ad from start-up Yoosli<\/a>, makers of custom muesli boxes delivered to your door, has almost won me over though. I probably won’t start pouring myself a bowl every morning, but this ad has definitely got me talking about Yoosli.<\/p>\n

\n\tThe ad is set in the fictional village of Yoosliville, which I was desperately hoping could be a real place once I’d watched the whole thing. The residents of Yoosliville all have their own attitudes to muesli and their own mix that matches their personality – a great way to introduce the customisation. The portmanteau of ‘you’ and ‘muesli’ into Yoosli was the perfect choice.<\/p>\n

\n\tWe meet ‘muesli-cal’ musician Louis who loves fruity notes, and daredevil Bob, who ‘tries anything in his pursuit of muesli-based thrills’. From a copywriter’s perspective, the quirky animated clip is incredibly well written – and I admit I chuckled every time I heard the word ‘muesli’. Watch the ad<\/a> and see if you do, too.<\/p>\n

\n\tYoosli’s website does an excellent job of maintaining the personality and tone of voice from the ad. One of the highlights is the ‘mix finder’, a multiple-choice quiz to find out which muesli mix suits you best. Answers include ‘My body is a temple, but with some empty sweet wrappers on the floor’ and ‘I’m looking forward to a time when we eat space pills for breakfast’.<\/p>\n

\n\tYou can also have a go at creating your own mixture online from the 65 different fruit, cereal and sweet options (that’s a lot of muesli!). The description of each muesli ingredient is fun yet informative – fruits have zing and even the puffed quinoa is considered ‘yum’.<\/p>\n

\n\tWhat’s the best ad you’ve seen recently? Tweet your suggestions and links to us @strattoncraig<\/a> or drop us a line<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

‘Muesli’ is one of my favourite words, but also my least favourite breakfast food. A new ad from start-up Yoosli, makers of custom muesli boxes delivered to your door, has almost won me over though. I probably won’t start pouring myself a bowl every morning, but this ad has definitely got me talking about Yoosli. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448],"tags":[],"class_list":["post-70520","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"\nAd of the week - Yoosli - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/ad-of-the-week-yoosli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad of the week - Yoosli - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"‘Muesli’ is one of my favourite words, but also my least favourite breakfast food. 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