{"id":70510,"date":"2013-07-10T08:52:12","date_gmt":"2013-07-10T08:52:12","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/social-media-marketing-drives-roi-for-brands\/"},"modified":"2013-07-10T08:52:12","modified_gmt":"2013-07-10T08:52:12","slug":"social-media-marketing-drives-roi-for-brands","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/","title":{"rendered":"Social Media Marketing Drives ROI For Brands"},"content":{"rendered":"<div>Many brands already interact with customers on <a href=\"https:\/\/www.strattoncraig.com\/services\/digital-copy\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> and use content marketing as key elements of their marketing strategy.<\/div>\n<p><span style=\"font-size: 14px;\">The benefits of the approach were highlighted in a recent study by the Internet<\/span><span style=\"font-size: 14px; line-height: 19px;\">\u00a0Advertising Bureau (IAB), which revealed that as many as nine in ten consumers would recommend a brand to other people after they have communicated with the brand in question on Facebook, Twitter or another social platform.<\/span><br \/>\nIn addition, the research suggests that repeated exposure to a brand on social media can dramatically increase sales. The IAB found that eight in ten consumers were more likely to purchase products from brands they have repeatedly seen on social networks. Social media interaction also turns one-off buyers into loyal customers, with more than four in five willing to trial a brand\u00b4s product.<br \/>\nThe study focused on the effect of social media marketing activity on the sales of three FMCG brands &#8211; Heinz, Kettle and Twinings. It estimated that for every pound invested in social networking sites, brands generated an average of \u00a33.34 in terms of repeat sales.<br \/>\nCommenting on the findings, Kristin Brewe, chair of the IAB\u00b4s Social Media Council, said that one of the best ways to engage consumers and to make them recommend a brand is to showcase what consumers like, such as pictures of products that could also be submitted by users, funny images or pictures of a dream holiday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many brands already interact with customers on social media and use content marketing as key elements of their marketing strategy. The benefits of the approach were highlighted in a recent study by the Internet\u00a0Advertising Bureau (IAB), which revealed that as many as nine in ten consumers would recommend a brand to other people after they [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448,312],"tags":[],"class_list":["post-70510","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing Drives ROI For Brands - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing Drives ROI For Brands - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Many brands already interact with customers on social media and use content marketing as key elements of their marketing strategy. The benefits of the approach were highlighted in a recent study by the Internet\u00a0Advertising Bureau (IAB), which revealed that as many as nine in ten consumers would recommend a brand to other people after they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-10T08:52:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/social-media-marketing-drives-roi-for-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/social-media-marketing-drives-roi-for-brands\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Social Media Marketing Drives ROI For Brands\",\"datePublished\":\"2013-07-10T08:52:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/social-media-marketing-drives-roi-for-brands\\\/\"},\"wordCount\":242,\"articleSection\":[\"Copywriting\",\"Digital copywriting\",\"Social media copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/social-media-marketing-drives-roi-for-brands\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/social-media-marketing-drives-roi-for-brands\\\/\",\"name\":\"Social Media Marketing Drives ROI For Brands - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2013-07-10T08:52:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/social-media-marketing-drives-roi-for-brands\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/social-media-marketing-drives-roi-for-brands\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/social-media-marketing-drives-roi-for-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Marketing Drives ROI For Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting &amp; Content Strategy Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Marketing Drives ROI For Brands - Stratton Craig - Global Copywriting &amp; Content Strategy Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Marketing Drives ROI For Brands - Stratton Craig - Global Copywriting &amp; Content Strategy Agency","og_description":"Many brands already interact with customers on social media and use content marketing as key elements of their marketing strategy. The benefits of the approach were highlighted in a recent study by the Internet\u00a0Advertising Bureau (IAB), which revealed that as many as nine in ten consumers would recommend a brand to other people after they [&hellip;]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/","og_site_name":"Stratton Craig - Global Copywriting &amp; Content Strategy Agency","article_published_time":"2013-07-10T08:52:12+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"Social Media Marketing Drives ROI For Brands","datePublished":"2013-07-10T08:52:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/"},"wordCount":242,"articleSection":["Copywriting","Digital copywriting","Social media copywriting"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/","name":"Social Media Marketing Drives ROI For Brands - Stratton Craig - Global Copywriting &amp; Content Strategy Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2013-07-10T08:52:12+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-marketing-drives-roi-for-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Social Media Marketing Drives ROI For Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting &amp; Content Strategy Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70510"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70510\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}