{"id":70507,"date":"2013-07-12T08:50:39","date_gmt":"2013-07-12T07:50:39","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/twitters-vine-has-similar-engagement-rates-to-youtube-j\/"},"modified":"2013-07-12T08:50:39","modified_gmt":"2013-07-12T07:50:39","slug":"twitters-vine-has-similar-engagement-rates-to-youtube-j","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/twitters-vine-has-similar-engagement-rates-to-youtube-j\/","title":{"rendered":"Twitter\u00b4s Vine Has Similar Engagement Rates To YouTube"},"content":{"rendered":"<p>Various studies and analyses have suggested that online video content is among the most engaging forms of interaction with consumers. A recent survey from <a href=\"https:\/\/www.strattoncraig.com\/services\/digital-copy\/social-media\/\">social media<\/a> analysts SocialBakers compared engagement rates for YouTube videos shared on Twitter and Twitter\u00b4s video platform Vine to see which one had more impact on users.<br \/>\nResults showed that when users linked YouTube videos on Twitter the average engagement rate was 0.048%, while Vine videos earned a rate of 0.031%, suggesting that Vine has been catching up on YouTube quite rapidly.<br \/>\nVine was launched only six months ago but it proved a very successful idea, quickly adopted by users and brands. Twitter\u00b4s video app allows users to upload short videos of just six seconds in length and is mostly used on mobile devices.<br \/>\nSocialBakers concluded that mobile has actually contributed vastly to the success of Vine, as it provides users with a very simple and quick way to upload a video on Twitter, without any need for editing or a professional camera. In a previous study, SocialBakers found that two in three Internet users who tweeted about brands did so using a mobile device, so Vine seems to have been a perfect solution for what they were looking for.<br \/>\nFor brands, a short video format gives a lot of space for creativity and flexibility. Results from the study suggest that brands could rely on the platform to achieve similar engagement rates as the world\u00b4s largest online video sharing site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Various studies and analyses have suggested that online video content is among the most engaging forms of interaction with consumers. A recent survey from social media analysts SocialBakers compared engagement rates for YouTube videos shared on Twitter and Twitter\u00b4s video platform Vine to see which one had more impact on users. Results showed that when [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70507","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter\u00b4s Vine Has Similar Engagement Rates To YouTube - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/twitters-vine-has-similar-engagement-rates-to-youtube-j\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter\u00b4s Vine Has Similar Engagement Rates To YouTube - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Various studies and analyses have suggested that online video content is among the most engaging forms of interaction with consumers. A recent survey from social media analysts SocialBakers compared engagement rates for YouTube videos shared on Twitter and Twitter\u00b4s video platform Vine to see which one had more impact on users. Results showed that when [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/twitters-vine-has-similar-engagement-rates-to-youtube-j\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-12T07:50:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/twitters-vine-has-similar-engagement-rates-to-youtube-j\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/twitters-vine-has-similar-engagement-rates-to-youtube-j\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Twitter\u00b4s Vine Has Similar Engagement Rates To YouTube\",\"datePublished\":\"2013-07-12T07:50:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/twitters-vine-has-similar-engagement-rates-to-youtube-j\\\/\"},\"wordCount\":254,\"articleSection\":[\"Archive\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/twitters-vine-has-similar-engagement-rates-to-youtube-j\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/twitters-vine-has-similar-engagement-rates-to-youtube-j\\\/\",\"name\":\"Twitter\u00b4s Vine Has Similar Engagement Rates To YouTube - Stratton Craig - Global Copywriting &amp; 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