{"id":70503,"date":"2013-07-23T08:42:42","date_gmt":"2013-07-23T08:42:42","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/how-you-can-turn-employees-into-brand-ambassadors-without-breaking-the-bank\/"},"modified":"2013-07-23T08:42:42","modified_gmt":"2013-07-23T08:42:42","slug":"how-you-can-turn-employees-into-brand-ambassadors-without-breaking-the-bank","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/how-you-can-turn-employees-into-brand-ambassadors-without-breaking-the-bank\/","title":{"rendered":"How you can turn employees into brand ambassadors without breaking the bank"},"content":{"rendered":"<p>Following our blog post last week, we\u2019ve taken some of the best tips from fellow bloggers about how best to turn employees into brand ambassadors. Because ultimately that\u2019s what every organisation wants to do. And the good news, particularly for many public sector organisations, is that we\u2019ve then applied our knowledge for implementing each action on a budget.<br \/>\n<strong><u><span style=\"color: #0066cc;\">Amber Avines<\/span><\/u> \u2013 Break down barriers<\/strong><br \/>\nSimple changes can make a big difference in bridging the gap between employees and senior management\/the Board. The tone of voice in which management members communicate needs careful consideration to ensure it is approachable and down-to-earth without losing the necessary professionalism or authority. It\u2019s a great idea to create a list of phrasing dos and don\u2019ts \u2013 for example using \u2018About\u2019 instead of \u2018With regard to\u2019 \u2013 to help them move away from bad habits and toward more accessible communications.<br \/>\nThe media used to communicate needs to fit well with how employees would communicate with one another too \u2013 Twitter, emails\/intranet forums and face-to-face conversation could make all the difference and are all very low-cost solutions.<br \/>\n<strong><u><span style=\"color: #0066cc;\">Bidiversity<\/span><\/u> \u2013 Tweet your people right<\/strong><br \/>\nEmbracing rather than avoiding social networking sites like Twitter automatically gives employees (not to mention other stakeholders) more access to management, and the brand too. It\u2019s an opportunity to encourage the valuable habit of sharing knowledge and research, and when used well, is a fantastic tool for enhancing your brand and employee community, which can have significant bottom-line benefits.<br \/>\n<strong><u><span style=\"color: #0066cc;\">Jeff Wilson<\/span><\/u> \u2013 Celebrate and reward standout brand ambassadors<\/strong><br \/>\nPeople like to be rewarded for their efforts. And it\u2019s widely acknowledged that rewards don\u2019t need to be expensive. Verbal recognition, a Friday afternoon off or, more productively, a day spent helping generate innovative ideas for internal communication can really get people fired up and wanting to offer more.<br \/>\n<strong>Everyone \u2013 Evaluate your actions<\/strong><br \/>\nIt\u2019s necessary to measure the results of any campaign you do. A great measure of employee engagement can be an online survey conducted at certain points of your campaign to understand how employee understanding of, and attitudes towards, your brand develop throughout. You\u2019ll need to make sure there\u2019s an end goal in mind \u2013 achievement of which needs to be clearly defined.<br \/>\nWi<strong>th so many solutions available at low cost, there\u2019s really no excuse for not implementing an internal engagement programme\u2026 If you\u2019d like to discuss ideas for your own programme we\u2019d be delighted to share ideas with you, so call us on <span style=\"color: #ff0000;\">020 7593 4014<\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following our blog post last week, we\u2019ve taken some of the best tips from fellow bloggers about how best to turn employees into brand ambassadors. Because ultimately that\u2019s what every organisation wants to do. And the good news, particularly for many public sector organisations, is that we\u2019ve then applied our knowledge for implementing each action [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70503","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How you can turn employees into brand ambassadors without breaking the bank - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-you-can-turn-employees-into-brand-ambassadors-without-breaking-the-bank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How you can turn employees into brand ambassadors without breaking the bank - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Following our blog post last week, we\u2019ve taken some of the best tips from fellow bloggers about how best to turn employees into brand ambassadors. 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