\nImagine that you\u2019re looking to buy a product online \u2013 maybe a particular pair of shoes or a watch that you\u2019ve had your eye on. You type the name of the product into the search box, and plenty of results appear. However, when you click on a link to an online shop, the page is in another language that you can\u2019t read. All of the details are listed on the page, with a full description and terms and conditions of sale, but you don\u2019t understand any of it. The second and third websites that you look at present exactly the same problem. Would you still buy the item?
\nThanks to the reach and speed of the internet, companies now buy and sell in a global marketplace, but there is no current universal language on the web. Many potential buyers don\u2019t feel comfortable making purchases from a solely English language site if their native language is different. With no one vocabulary to unite consumers, multi-national companies and British businesses alike may struggle to engage their audiences. Having SEO copy and keywords on your English-language website in multiple languages is a great way of attracting international business and expanding your customer base.
\nTo market a product or service to end users in other countries, it\u2019s not enough to just understand their language \u2013 as with SEO in English, you need to know what it is they\u2019re actually searching for. Key phrases may not translate well, or there may be alternative spellings and slang terms that are more popular in other languages. Take Japanese, for example. Words are borrowed from other languages and adapted, and phrases in slang combine English characters with Japanese kanji to create terms that even other native speakers may struggle to identify. Failing to take this type of cultural difference into account could lose you thousands of potential customers every month, which is why researching the most effective SEO keywords in your target language is so important.
\nOur translation services are more than just \u2018from one language to another\u2019. We understand the nuances of different dialects and the cultural factors that affect search terms, and we can tailor translated copy to include relevant SEO phrases and the most appropriate search keywords. If you\u2019d like to know more please don\u2019t hesitate to get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"
Imagine that you\u2019re looking to buy a product online \u2013 maybe a particular pair of shoes or a watch that you\u2019ve had your eye on. You type the name of the product into the search box, and plenty of results appear. However, when you click on a link to an online shop, the page […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448],"tags":[],"class_list":["post-70495","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"\n