The way brands interact with consumers is a key factor for creating engagement and loyalty, marketers believe. It is no longer enough to provide consumers with an informative and well-designed website, they should be reached over different channels and by various tools, experts say.
\nHaving a wide range of options to interact with a brand has changed the way consumers see businesses, as well. According to a new survey from market research company Lab42, half of those polled say that they find a brand\u00b4s Facebook page more useful than its official website, Mashable reports.
\nOverall, 87% of those polled have \u201cliked\u201d a brand on Facebook, while 13% have never followed a business. Furthermore, over four in five respondents say Facebook is an appropriate place to interact with a brand. The importance of peer influence also plays a part and this is demonstrated by the fact that more than two in three people have liked a brand just because a friend of theirs\u00b4 did.
\nHowever, most consumers are following a brand on social media with one goal in mind – getting coupons or a discount. Some three-quarters of consumers say they have saved money after deciding to \u201clike\u201d a brand page, the poll finds.
\nAlmost three in four respondents claim they have no second thoughts about un-liking a brand if they get too many posts from a business, suggesting that consumers have no qualms about turning away if they become disappointed or bored by a brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
The way brands interact with consumers is a key factor for creating engagement and loyalty, marketers believe. It is no longer enough to provide consumers with an informative and well-designed website, they should be reached over different channels and by various tools, experts say. Having a wide range of options to interact with a brand […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70492","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"\n