{"id":70476,"date":"2013-07-23T09:24:42","date_gmt":"2013-07-23T09:24:42","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/british-airways-dont-fly\/"},"modified":"2013-07-23T09:24:42","modified_gmt":"2013-07-23T09:24:42","slug":"british-airways-dont-fly","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/british-airways-dont-fly\/","title":{"rendered":"British Airways &#8211; don&#8217;t fly this summer (but if you do, fly BA)"},"content":{"rendered":"<p>&nbsp;<br \/>\nIf you work in London, the last thing you want to hear about is the Olympics (sorry, the London 2012 Olympic and Paralympic Games). Based in Southwark, we\u2019re already planning our escape routes to avoid the Jubilee line and we\u2019ve no doubt Barclays will be pleased to hear we\u2019ll be jumping on their handy bikes.<br \/>\nFor months we\u2019ve been surrounded by messages to support GB (not to mention hourly reminders to \u2018Get ahead of the games\u2019). But one message that has stayed in my mind is the British Airways \u2018Don\u2019t Fly\u2019 ad. The message \u2018Don\u2019t Fly. Support Team GB\u2019 works. With just five words I\u2019m thinking \u2018forget Virgin, I\u2019m flying BA\u2019.<br \/>\nIt\u2019s amazing how a slightly receding, good old British brand can lighten the mood and change perceptions, simply by changing their tone and appealing to the British sense of humour \u2013 we all like a bit of tongue in cheek. And BA have gone one step further, launching an <a href=\"http:\/\/www.facebook.com\/britishairways?sk=app_388207294549278&amp;ref=ts\" target=\"_blank\" rel=\"noopener noreferrer\">interactive version<\/a>, which allows people to type in their postcodes and see their own street through the window of the aircraft as it makes its way to east London.<br \/>\nWhat a brilliant way to make people smile. There are no glossy images of beautiful air hostesses and chiselled pilots or sun-soaked beaches. Just five simple words that capture the heart of a nation.<br \/>\nIt reminds us again of Hemingway\u2019s fantastic six-word story, \u2018For sale: Baby shoes, never worn\u2019. Something we often use in our brand language workshops. It\u2019s amazing what people come up with when under pressure and how creative you can be with only a few words. Why say something with 20 words when you can have much more impact with five?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If you work in London, the last thing you want to hear about is the Olympics (sorry, the London 2012 Olympic and Paralympic Games). Based in Southwark, we\u2019re already planning our escape routes to avoid the Jubilee line and we\u2019ve no doubt Barclays will be pleased to hear we\u2019ll be jumping on their handy [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70476","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>British Airways - don&#039;t fly this summer (but if you do, fly BA) - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/british-airways-dont-fly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"British Airways - don&#039;t fly this summer (but if you do, fly BA) - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"&nbsp; If you work in London, the last thing you want to hear about is the Olympics (sorry, the London 2012 Olympic and Paralympic Games). 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