{"id":70463,"date":"2013-07-23T09:40:42","date_gmt":"2013-07-23T08:40:42","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/brands-should-watch-out-for-offensive-product-names-in\/"},"modified":"2013-07-23T09:40:42","modified_gmt":"2013-07-23T08:40:42","slug":"brands-should-watch-out-for-offensive-product-names-in","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/brands-should-watch-out-for-offensive-product-names-in\/","title":{"rendered":"Brands Should Watch Out For Offensive Product Names In Different Languages"},"content":{"rendered":"<p>Naming\u00a0a product\u00a0is a serious business for a brand.\u00a0One thing a company would not like to see is international customers trying to suppress a chuckle when hearing it.<br \/>\nSwedish furniture maker Ikea has experienced this on a number of occasions. Part of the problem lies in the fact that Ikea\u00b4s catalogue lists more than 9,500 products sold in 26 countries and each of the items has its own name. The company has a strict naming policy that gives textiles Swedish girls\u00b4 names, while chairs and stools have boys\u00b4 names and other products bear the names of local lakes or even slang words. The company tries to make sure none of the names sounds offensive or obscene in any of the languages spoken in countries where Ikea has a presence.<br \/>\nHowever, the Ikea museum has a whole cabinet with unfortunate examples of product names that have caused a giggle, such as Anis, Dick and Fanny. There are also two of the most famous examples of product names &#8211; the children\u00b4s workbench called \u201cFartfull\u201d and the desk targeted at slightly older customers, called the \u201cJerker,\u201d the Belfast Telegraph reported.<br \/>\nSuch examples might become even more common with the implementation of EU Directive 1007\/2011 in 2014, which requires labels of clothes sold in EU member states to be translated into the 23 EU languages, potentially increasing the risk of improper <a href=\"https:\/\/www.strattoncraig.com\/services\/translation\/\">translation<\/a> and calling for very careful consideration. Ikea, meanwhile, aims to open between 20 and 25 new shops per year until 2020, which may make control over product names even more of a challenge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naming\u00a0a product\u00a0is a serious business for a brand.\u00a0One thing a company would not like to see is international customers trying to suppress a chuckle when hearing it. Swedish furniture maker Ikea has experienced this on a number of occasions. Part of the problem lies in the fact that Ikea\u00b4s catalogue lists more than 9,500 products [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-70463","post","type-post","status-publish","format-standard","hentry","category-archived-content-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brands Should Watch Out For Offensive Product Names In Different Languages - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/brands-should-watch-out-for-offensive-product-names-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Should Watch Out For Offensive Product Names In Different Languages - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Naming\u00a0a product\u00a0is a serious business for a brand.\u00a0One thing a company would not like to see is international customers trying to suppress a chuckle when hearing it. Swedish furniture maker Ikea has experienced this on a number of occasions. Part of the problem lies in the fact that Ikea\u00b4s catalogue lists more than 9,500 products [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/brands-should-watch-out-for-offensive-product-names-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-23T08:40:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/brands-should-watch-out-for-offensive-product-names-in\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/brands-should-watch-out-for-offensive-product-names-in\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Brands Should Watch Out For Offensive Product Names In Different Languages\",\"datePublished\":\"2013-07-23T08:40:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/brands-should-watch-out-for-offensive-product-names-in\\\/\"},\"wordCount\":268,\"articleSection\":[\"Archive\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/brands-should-watch-out-for-offensive-product-names-in\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/brands-should-watch-out-for-offensive-product-names-in\\\/\",\"name\":\"Brands Should Watch Out For Offensive Product Names In Different Languages - Stratton Craig - Global Copywriting &amp; 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