{"id":70452,"date":"2013-07-23T09:55:06","date_gmt":"2013-07-23T09:55:06","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/three-quarters-of-facebook-engagement-happens-in-the-first-three-hours\/"},"modified":"2013-07-23T09:55:06","modified_gmt":"2013-07-23T09:55:06","slug":"three-quarters-of-facebook-engagement-happens-in-the-first-three-hours","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/three-quarters-of-facebook-engagement-happens-in-the-first-three-hours\/","title":{"rendered":"Three quarters of Facebook engagement happens in the first three hours"},"content":{"rendered":"<p>A new study from Optimal Social, a company that won a Facebook competition for developing a measuring and optimisation tool for social marketing, has revealed that the first three hours after a brand posts on Facebook are crucial for engagement.<br \/>\nResearchers looked at data from hundreds of thousands of Facebook pages and 8,500 of the world&#8217;s top brands on the social network, technology blog VentureBeat reported. Analysing the way users engaged with posts and photos, the study found that 75% of engagement happened over the first 180 minutes and about half of the likes, comments and shares took place in the first hour. The research found that this pattern was \u201cquite consistent,\u201d Optimal Social&#8217;s CEO Rob Leathern told VentureBeat.<br \/>\nWhile it is true that a post on social media does not disappear, at least not for a long time after it was posted, each post made on Facebook has a lifecycle of its own. Marketers should keep this in mind and have an understanding of when their audience is online before consideringwhen to post content. Commenting on the study, Business 2 Community noted that the findings are very important for brands because at every given point in time each content item is actually visible to only about 16% of all users who have \u201cLiked\u201d the brand&#8217;s overall page.<br \/>\nOne of the most effective ways to ensure engagement and a longer lifecycle for content is to always ensure it is relevant to your audience, offering them something new or useful. We can help to ensure your content ticks all the right boxes for your audience &#8211; please <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">get in touch<\/a> today to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study from Optimal Social, a company that won a Facebook competition for developing a measuring and optimisation tool for social marketing, has revealed that the first three hours after a brand posts on Facebook are crucial for engagement. Researchers looked at data from hundreds of thousands of Facebook pages and 8,500 of the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448,312],"tags":[],"class_list":["post-70452","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three quarters of Facebook engagement happens in the first three hours - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/three-quarters-of-facebook-engagement-happens-in-the-first-three-hours\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three quarters of Facebook engagement happens in the first three hours - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"A new study from Optimal Social, a company that won a Facebook competition for developing a measuring and optimisation tool for social marketing, has revealed that the first three hours after a brand posts on Facebook are crucial for engagement. 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