{"id":70447,"date":"2013-07-23T09:59:20","date_gmt":"2013-07-23T09:59:20","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/social-media-jargon-buster-part-four\/"},"modified":"2013-07-23T09:59:20","modified_gmt":"2013-07-23T09:59:20","slug":"social-media-jargon-buster-part-four","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-jargon-buster-part-four\/","title":{"rendered":"The Stratton Craig social media jargon buster: Part Four (J to L)"},"content":{"rendered":"

We\u2019ve already reached the fourth blog post in our \u2018social media jargon\u2019 series – this week\u2019s instalment covers some of the more tricky words from J through to L.
\nUse the following links to see previous posts in the series:
\nPart One (A-C)<\/a>
\nPart Two (D-F)<\/a>
\nPart Three (G-I)<\/a>
\nJabbering: Quite simply, talking too much. This applies just as much online as it does in the real world: if you bombard your readers with constant updates, they\u2019ll eventually stop following. Timing is just as important as the content itself, and the \u2018right\u2019 time to post something varies depending on which social media site you\u2019re using.
\nJoining up: A method of connecting the content that you share on different social media platforms. Links, tags and news feeds can be brought together in one place, allowing readers who might not be signed up to multiple accounts to see what they\u2019re missing.
\nKiller content: The best, most effective posts. Having swiftly replaced \u2018cool\u2019 as the word of the hour, being \u2018killer\u2019 (in the context of \u2018killer content<\/a>\u2019) is the new way to reach your audience. Posts and updates classed as \u2018killer\u2019 are more likely to be read, liked, commented on and shared.
\nKlout: Your rating (and by extension, your reputation and impact) online as measured by website Klout. By signing in with your Twitter or Facebook account, you can see your Klout score (out of 100, with higher scores meaning more influence) and look at ways to improve it.
\nLifecasting: A continual broadcast of daily life events through social media, whether that\u2019s by streaming video in real time, on-the-stop blog updates, or other regular content. Lifecasting is often done with head- or hat-mounted cameras, giving viewers a near 24-hour experience from a first person perspective.
\nLinear conferencing: A form of discussion in which comments can only be added at the end. In theory, this ensures that users have to read the entire topic so far before commenting. In practice, not everyone will have the stamina to read all the way to the end.
\nLinkbait: Content made to be linked. Articles and updates classed as \u2018linkbait\u2019 are designed to catch the reader\u2019s attention one way or another – through relevance, added value, interest, or even giving them a shock. Linkbait is there to be shared, and as more people share your content, so your reputation will grow.
\nListening: Taking an interest in what other people are saying, especially as a brand. Whether they\u2019re commenting positively or negatively, customers expect a far quicker response online. Looking out for mentions of your company, brand or product on social media – and then reacting accordingly – is a great way to build brand loyalty and reputation.
\nLurker: Internet users who tend not to interact with any of the content they see. Lurkers will register for message boards but never post, read all of your updates without liking or commenting on a single one, and are unlikely to share anything with their friends.
\nBy the next post, we\u2019ll have reached the halfway point in the alphabet, and will cover M, N and O. Make sure to check back to see which words make the cut! We\u2019re open to suggestions for the next post, or for any remaining letter in the series – contact us or tweet @strattoncraig<\/a> to give us your suggestions.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve already reached the fourth blog post in our \u2018social media jargon\u2019 series – this week\u2019s instalment covers some of the more tricky words from J through to L. Use the following links to see previous posts in the series: Part One (A-C) Part Two (D-F) Part Three (G-I) Jabbering: Quite simply, talking too much. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448,312],"tags":[],"class_list":["post-70447","post","type-post","status-publish","format-standard","hentry","category-digital-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"\nThe Stratton Craig social media jargon buster: Part Four (J to L) - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/social-media-jargon-buster-part-four\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Stratton Craig social media jargon buster: Part Four (J to L) - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve already reached the fourth blog post in our \u2018social media jargon\u2019 series – this week\u2019s instalment covers some of the more tricky words from J through to L. 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