{"id":70443,"date":"2013-07-23T10:02:29","date_gmt":"2013-07-23T10:02:29","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/uk-uncut-social-media-community-management-hits-the-streets\/"},"modified":"2013-07-23T10:02:29","modified_gmt":"2013-07-23T10:02:29","slug":"uk-uncut-social-media-community-management-hits-the-streets","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/uk-uncut-social-media-community-management-hits-the-streets\/","title":{"rendered":"UK Uncut: Social Media Community Management Hits the Streets"},"content":{"rendered":"<p>On Saturday 23<sup>rd<\/sup> of March a tweet went out with a time and location; moments later Fortnum and Mason was overwhelmed by groups singing and individuals reading poetry. Not your ordinary protest to say the least but then there\u2019s nothing ordinary about UK Uncut, the group that staged the sit-in whilst pioneering community management through social media.<br \/>\nThe sit-in was an exhibition of social media community management in full force. It\u2019s fast, it\u2019s effective and most of all it\u2019s simple. Masses moved after reading fewer than 140 precisely chosen words. Those who are part of the movement are linked not just by Twitter but also by Facebook, by a website and by numerous blogs too. It is an all-encompassing use of social media that demonstrates how powerful the medium can be.<br \/>\nWhat\u2019s most remarkable about the UK Uncut movement is its inception. On the 27<sup>th<\/sup> October 2010 George Osborne delivered his Budget announcing the deepest public service cuts since the 20s. Later that day 70 people shut down Vodafone\u2019s flagship Oxford Street store in protest of the Arcadia group&#8217;s purported tax dodging. The control room for this action was Twitter, and specifically the #ukuncut \u2018hashtag\u2019. A revolution was born, interest grew and word spread until it started to \u2018trend\u2019, something that requires thousands of people to be talking about it. UK Uncut sent Twitter into a frenzy. Within five months UK Uncut\u2019s Twitter account has swollen to 25,000 followers, which is the same number as Elvis fans and it amounts to a small army. The amazing thing is that this task force of peaceful protesters has been born, raised and deployed using social media only &#8211; there is nothing more too it.<br \/>\nSunday\u2019s events represent a triumph of social media in community management and shows how effective it can be in conveying a message and motivating people. With negligible resources UK Uncut has, to put it mildly, caused a stir. The publicity it\u2019s generated rivals any advertising campaign and it\u2019s done so for the price of a smart phone and an Internet connection. Communicating on a large scale has never been easier so your message and the language you use is more important than ever. It\u2019s no coincidence that UK Uncut\u2019s founder Thom Costello is an Oxford English Graduate. His use of language is expert and it makes his rhetoric irresistible. UK Uncut\u2019s argument is far from watertight but its communication is well-crafted and convincing and people are enthralled by it. This targeted language coupled with the thorough use of social media has lead to impressive results; Social media is a powerful force that has transformed the way people communicate and there\u2019s no going back.<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Saturday 23rd of March a tweet went out with a time and location; moments later Fortnum and Mason was overwhelmed by groups singing and individuals reading poetry. Not your ordinary protest to say the least but then there\u2019s nothing ordinary about UK Uncut, the group that staged the sit-in whilst pioneering community management through [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[312],"tags":[],"class_list":["post-70443","post","type-post","status-publish","format-standard","hentry","category-social-media-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UK Uncut: Social Media Community Management Hits the Streets - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/uk-uncut-social-media-community-management-hits-the-streets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Uncut: Social Media Community Management Hits the Streets - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"On Saturday 23rd of March a tweet went out with a time and location; moments later Fortnum and Mason was overwhelmed by groups singing and individuals reading poetry. 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