{"id":70432,"date":"2013-07-23T10:10:52","date_gmt":"2013-07-23T10:10:52","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/twitter-key-idowu-greene\/"},"modified":"2013-07-23T10:10:52","modified_gmt":"2013-07-23T10:10:52","slug":"twitter-key-idowu-greene","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/twitter-key-idowu-greene\/","title":{"rendered":"Twitter is Key &#8211; Idowu Finds out the Hard Way as Greene Wins GB Team Captaincy"},"content":{"rendered":"<p>&nbsp;<br \/>\nIt has recently been announced that Welsh hurdler, Dai Greene, will captain the GB Track &amp; Field Team this year. While Greene is a medal hopeful, he is not the only one. What made UKA Head Coach, Charles Van Commenee choose the Welshman over other candidates, such as triple jump hopeful, Phillips Idowu?<br \/>\nVan Commenee stressed that Greene\u2019s professionalism was a key factor in winning the captaincy. Both Greene and Idowu are avid users of Twitter. However, Greene\u2019s conduct is much more in line with the values that the athletics governing body, the UKA, stand for. Last year, Idowu took to Twitter to announce his withdrawal from the GB team for a competition in Sweden \u2013 something Van Commenee wasn\u2019t happy with. This followed with a public spat, and with Idowu refusing to curb his Twitter activity and tone. This could have been what has cost Idowu the captaincy that he has held in the past.<br \/>\nVan Commenee regularly expresses his dislike for sites like Twitter, but understands that they are a powerful tool in communicating with fans and gaining support. Rather than banning team members to use the site, Van Commenee expresses that media training is needed: \u2018It&#8217;s not like we will forbid anything &#8211; it&#8217;s trying to influence and help athletes to use the medium in a smarter way.\u2019 The appointment of Greene as captain helps the public buy into the team motto of \u2018back the team\u2019, with both their support and the purchasing of such merchandise.<br \/>\nAt Stratton Craig, we provide the training that can help your business send out a clear and united message to potential stakeholders. This helps current and prospective clients really buy in to the values your company stands for and promotes and creates a powerful online presence that won\u2019t go unnoticed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; It has recently been announced that Welsh hurdler, Dai Greene, will captain the GB Track &amp; Field Team this year. While Greene is a medal hopeful, he is not the only one. What made UKA Head Coach, Charles Van Commenee choose the Welshman over other candidates, such as triple jump hopeful, Phillips Idowu? Van [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448,312],"tags":[],"class_list":["post-70432","post","type-post","status-publish","format-standard","hentry","category-digital-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter is Key - Idowu Finds out the Hard Way as Greene Wins GB Team Captaincy - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/twitter-key-idowu-greene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter is Key - Idowu Finds out the Hard Way as Greene Wins GB Team Captaincy - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"&nbsp; It has recently been announced that Welsh hurdler, Dai Greene, will captain the GB Track &amp; Field Team this year. 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