{"id":70417,"date":"2013-07-23T12:16:05","date_gmt":"2013-07-23T12:16:05","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/corporate-reporting-best-practice\/"},"modified":"2013-07-23T12:16:05","modified_gmt":"2013-07-23T12:16:05","slug":"corporate-reporting-best-practice","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/","title":{"rendered":"Corporate reporting best practice – our top tips"},"content":{"rendered":"

Is July too early to start thinking about your next corporate report? Not according to speakers at Communicate Magazine’s ‘Best practice: corporate reporting’ conference.\u00a0Addison, a leading corporate design agency, mentioned their research shows that companies in the UK\u00a0spend a grwat deal of time trying to\u00a0communicate through their report,\u00a0rather than just comply.\u00a0Increasingly, we\u00a0are doing more than simply\u00a0\u2018ticking the boxes\u2019, and that takes time.<\/span>

Here are a few other\u00a0key points that we took away from the Communicate\u00a0seminars:<\/span>
\nInclude the \u2018why\u2019 and \u2018how\u2019 behind the \u2018what\u2019<\/strong>. The recent focus on top-tier salaries by the media has detracted from what those people actually do in their role, and this needs to be highlighted. Stakeholders want to know what value they\u2019re getting for their investment, and showing the benefits that board members and leaders add helps to justify their position.
\nStart again every single year<\/strong>. The definition of \u2018best practice\u2019 changes constantly, and your company isn\u2019t the same as it was 12 months ago. At the conference it was argued that the best reports don\u2019t rely on the previous year\u2019s content and format; instead they start again from scratch.
\nPlan ahead, and give yourself as much time as you can<\/strong>. Starting to discuss the potential themes and content of your report as far as six months ahead is a definite advantage, helping you cement the narrative early on.
\nTell your company\u2019s story<\/strong>. By starting to plan your report early in the year, you\u2019ll be able to provide readers with a better and more informative breakdown of the previous 12 months. What\u2019s more you may find the insights you gain are useful for channelling into the year ahead.
\nBe concise…<\/strong> Attempting to bury bad news in jargon is unfair on readers and doesn\u2019t reflect your true annual performance. The report should be readable and understandable on the first read alone.
\n\u2026But don\u2019t condense<\/strong>. However, slimming down a report by omitting useful information is also unwise. Your annual report should be something of a \u2018chocolate box\u2019 for investors, containing information that\u2019s relevant to everyone and allowing them to pick and choose the sections they read.
\nThese are tips that we\u2019ll also be keeping in mind with our corporate reporting services<\/a> for the coming year. We\u2019re also regular bloggers on the subject – head over to our copywriting blog<\/a> to see the latest news, views and trends.<\/p>\n","protected":false},"excerpt":{"rendered":"

Is July too early to start thinking about your next corporate report? Not according to speakers at Communicate Magazine’s ‘Best practice: corporate reporting’ conference.\u00a0Addison, a leading corporate design agency, mentioned their research shows that companies in the UK\u00a0spend a grwat deal of time trying to\u00a0communicate through their report,\u00a0rather than just comply.\u00a0Increasingly, we\u00a0are doing more than […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[320],"tags":[],"class_list":["post-70417","post","type-post","status-publish","format-standard","hentry","category-report-writing-us"],"acf":[],"yoast_head":"\nCorporate reporting best practice - our top tips - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate reporting best practice - our top tips - Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Is July too early to start thinking about your next corporate report? Not according to speakers at Communicate Magazine’s ‘Best practice: corporate reporting’ conference.\u00a0Addison, a leading corporate design agency, mentioned their research shows that companies in the UK\u00a0spend a grwat deal of time trying to\u00a0communicate through their report,\u00a0rather than just comply.\u00a0Increasingly, we\u00a0are doing more than […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Strategy Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-23T12:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/corporate-reporting-best-practice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/corporate-reporting-best-practice\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Corporate reporting best practice – our top tips\",\"datePublished\":\"2013-07-23T12:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/corporate-reporting-best-practice\\\/\"},\"wordCount\":417,\"articleSection\":[\"Report writing\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/corporate-reporting-best-practice\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/corporate-reporting-best-practice\\\/\",\"name\":\"Corporate reporting best practice - our top tips - Stratton Craig - Global Copywriting & Content Strategy Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2013-07-23T12:16:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/corporate-reporting-best-practice\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/corporate-reporting-best-practice\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/corporate-reporting-best-practice\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Corporate reporting best practice – our top tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Strategy Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate reporting best practice - our top tips - Stratton Craig - Global Copywriting & Content Strategy Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/","og_locale":"en_US","og_type":"article","og_title":"Corporate reporting best practice - our top tips - Stratton Craig - Global Copywriting & Content Strategy Agency","og_description":"Is July too early to start thinking about your next corporate report? Not according to speakers at Communicate Magazine’s ‘Best practice: corporate reporting’ conference.\u00a0Addison, a leading corporate design agency, mentioned their research shows that companies in the UK\u00a0spend a grwat deal of time trying to\u00a0communicate through their report,\u00a0rather than just comply.\u00a0Increasingly, we\u00a0are doing more than […]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/","og_site_name":"Stratton Craig - Global Copywriting & Content Strategy Agency","article_published_time":"2013-07-23T12:16:05+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"Corporate reporting best practice – our top tips","datePublished":"2013-07-23T12:16:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/"},"wordCount":417,"articleSection":["Report writing"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/","name":"Corporate reporting best practice - our top tips - Stratton Craig - Global Copywriting & Content Strategy Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2013-07-23T12:16:05+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/corporate-reporting-best-practice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Corporate reporting best practice – our top tips"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Strategy Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70417"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70417\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}