{"id":70414,"date":"2013-08-05T17:31:55","date_gmt":"2013-08-05T17:31:55","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/young-consumers-turn-to-social-sites-for-information\/"},"modified":"2013-08-05T17:31:55","modified_gmt":"2013-08-05T17:31:55","slug":"young-consumers-turn-to-social-sites-for-information","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/","title":{"rendered":"Young consumers turn to social sites for information"},"content":{"rendered":"<p>One of the main goals in <a href=\"https:\/\/www.strattoncraig.com\/services\/digital-copy\/\" target=\"_blank\" rel=\"noopener\">content <\/a>marketing is to produce posts that get liked and shared, so that they can reach as wide an audience as possible. That&#8217;s why brands are trying harder and harder to understand what makes users share content.<br \/>\nAccording to a recent survey by video search website Blinkx, young people are more likely to look for information on <a href=\"https:\/\/www.strattoncraig.com\/services\/digital-copy\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> than on other channels, such as search engines. The results show that 43% of users aged between 18 and 24 cite social networking sites as their preferred source of content.<br \/>\nSuranga Chandratillake, founder and chief strategy officer of Blinkx, commented that social searching may be a popular feature for young users but, across the entire panel, only 19% of respondents opted for it over search engines. Looking at older users, those aged over 55, searching for content on social platforms was popular among only 5%.<br \/>\nThe survey also revealed that many brands have started to take advantage of the interest in finding content through social media, converting their feeds into sources of quality information that people can discover and then pass forward by sharing. One of these brands is clothing retailer Cotswold Outdoor, which uses its social media pages to share links to videos that its target audience might enjoy, both produced by the company and originating from other sites.<br \/>\nJames Dunford, online marketing manager at Cotswold Outdoor, said that there was so much interesting content out there and the company cannot refuse to share something just because it was not made by them. If users like it, sharing it is worth it because providing good service to customers is what counts, he added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the main goals in content marketing is to produce posts that get liked and shared, so that they can reach as wide an audience as possible. That&#8217;s why brands are trying harder and harder to understand what makes users share content. According to a recent survey by video search website Blinkx, young people [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448,310,312],"tags":[],"class_list":["post-70414","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us","category-seo-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Young consumers turn to social sites for information - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Young consumers turn to social sites for information - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"One of the main goals in content marketing is to produce posts that get liked and shared, so that they can reach as wide an audience as possible. That&#8217;s why brands are trying harder and harder to understand what makes users share content. According to a recent survey by video search website Blinkx, young people [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-05T17:31:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/young-consumers-turn-to-social-sites-for-information\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/young-consumers-turn-to-social-sites-for-information\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"Young consumers turn to social sites for information\",\"datePublished\":\"2013-08-05T17:31:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/young-consumers-turn-to-social-sites-for-information\\\/\"},\"wordCount\":282,\"articleSection\":[\"Copywriting\",\"Digital copywriting\",\"SEO copywriting\",\"Social media copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/young-consumers-turn-to-social-sites-for-information\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/young-consumers-turn-to-social-sites-for-information\\\/\",\"name\":\"Young consumers turn to social sites for information - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2013-08-05T17:31:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/young-consumers-turn-to-social-sites-for-information\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/young-consumers-turn-to-social-sites-for-information\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/young-consumers-turn-to-social-sites-for-information\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Young consumers turn to social sites for information\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting &amp; Content Strategy Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Young consumers turn to social sites for information - Stratton Craig - Global Copywriting &amp; Content Strategy Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/","og_locale":"en_US","og_type":"article","og_title":"Young consumers turn to social sites for information - Stratton Craig - Global Copywriting &amp; Content Strategy Agency","og_description":"One of the main goals in content marketing is to produce posts that get liked and shared, so that they can reach as wide an audience as possible. That&#8217;s why brands are trying harder and harder to understand what makes users share content. According to a recent survey by video search website Blinkx, young people [&hellip;]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/","og_site_name":"Stratton Craig - Global Copywriting &amp; Content Strategy Agency","article_published_time":"2013-08-05T17:31:55+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"Young consumers turn to social sites for information","datePublished":"2013-08-05T17:31:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/"},"wordCount":282,"articleSection":["Copywriting","Digital copywriting","SEO copywriting","Social media copywriting"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/","name":"Young consumers turn to social sites for information - Stratton Craig - Global Copywriting &amp; Content Strategy Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2013-08-05T17:31:55+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/young-consumers-turn-to-social-sites-for-information\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Young consumers turn to social sites for information"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting &amp; Content Strategy Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70414"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70414\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}