{"id":70411,"date":"2013-08-09T13:59:52","date_gmt":"2013-08-09T13:59:52","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/the-week-in-writing-august-9\/"},"modified":"2013-08-09T13:59:52","modified_gmt":"2013-08-09T13:59:52","slug":"the-week-in-writing-august-9","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/the-week-in-writing-august-9\/","title":{"rendered":"The week in writing 09.08.13"},"content":{"rendered":"

A look at some of the best (and sometimes worst) writing we’ve seen this week… This week we’ve found an onslaught of ads and a nationwide debate to keep us entertained.
\nTwitter comes under scrutiny<\/strong>
\nWe couldn’t ignore the fact that Twitter has been splashed across the news for all the wrong reasons this week. Harriette comments: “A fantastic platform for sharing thoughts and opinions, it has been grossly misused by a small number of \u2018trolls\u2019, who have bombarded a number of high-profile people with abusive and offensive messages. Some argue that it\u2019s harmless and merely words, however we all know how powerful words can be. Three arrests have already been made and after much pressure, it looks like Twitter will finally create a button to quickly report abusive tweets. The great news is that there are far more people using Twitter for good and it just shows how the online community can come together and use their voices to change things.”
\nLiberty bites back<\/strong>
\n\u2018Stirring up tension and division in the UK illegally? Home Office, Think Again\u2019<\/em>
\nOne of our copywriters, Greg, thought Liberty\u2019s quick response to the Home Office\u2019s immigration ad was both bold and to-the-point. It advocates solidarity in the face of the contentious campaign, and provides Liberty\u2019s contact details for individuals who have been stopped by the government\u2019s recent checks.
\nCelebrating advertising on the London Underground<\/strong>
\nAn onslaught of taglines taken from Underground advertising over the past 100 years, this ad (spotted by Nina<\/a> at Notting Hill Gate) just goes to prove how effective copy is in defining a brand and ensuring it’s remembered for many years to come. A pretty fun game too!
\nUm Bongo jumps on a UKIP member\u2019s unfortunate remarks<\/strong>
\nFollowing the description of countries receiving foreign aid as \u2018Bongo Bongo Land\u2019 by a UKIP MEP, Um Bongo is capitalising on the association with a well-timed PR. Kady<\/a> says: “Their cheeky announcement puts the iconic juice drink of the 80s back in the public eye, as it\u2019s still being made \u2018with the kind permission of the orang-utans, rhinoceroses and hippopotamuses that own the brand.\u2019 No comment from us on the use of \u2018rhinoceroses\u2019 instead of \u2018rhinoceri\u2019.”
\nIf you’ve spotted any writing you’d like to share with us, comment in the box below or tweet us<\/a>. We’ll share more next week, and we’ll try to include as many of your suggestions as we can.<\/p>\n","protected":false},"excerpt":{"rendered":"

A look at some of the best (and sometimes worst) writing we’ve seen this week… This week we’ve found an onslaught of ads and a nationwide debate to keep us entertained. Twitter comes under scrutiny We couldn’t ignore the fact that Twitter has been splashed across the news for all the wrong reasons this week. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70411","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"\nThe week in writing 09.08.13 - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/the-week-in-writing-august-9\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The week in writing 09.08.13 - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"A look at some of the best (and sometimes worst) writing we’ve seen this week… This week we’ve found an onslaught of ads and a nationwide debate to keep us entertained. 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