{"id":70399,"date":"2013-09-02T17:31:27","date_gmt":"2013-09-02T17:31:27","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/christmas-copywriting\/"},"modified":"2013-09-02T17:31:27","modified_gmt":"2013-09-02T17:31:27","slug":"christmas-copywriting","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/christmas-copywriting\/","title":{"rendered":"Christmas copywriting starts early"},"content":{"rendered":"<p>Recent research from eBay shows that consumers are already searching for online Christmas presents, and suggests that brands should tailor their communications accordingly.<a href=\"file:\/\/\/C:\/Users\/User\/Desktop\/Christmas%20copywriting%20starts%20early.docx#_ftn1\" name=\"_ftnref1\">[1]<\/a><br \/>\nBetween May and June 2013, there were over 150,000 UK searches for the word \u2018Christmas\u2019 on the eBay website. It\u2019s too early to expect a great number of these to convert into purchases. But initiating Christmas campaigns promptly can ensure that your product is at the forefront of consumers\u2019 minds when they do begin shopping.<br \/>\nOne problem with Christmas campaigns is that they often appear gimmicky, and the earlier the campaign starts, the more likely it is to wind people up. That means that getting the copywriting right is imperative \u2013 from the start of your campaign, right through to its conclusion.<br \/>\nIf you\u2019re already thinking about your Christmas communications, we\u2019d advise you to take a few important considerations into account:<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Don\u2019t overdo it. <\/strong>Try to avoid using Christmas clich\u00e9s, like: \u2018Our latest deal is a real Christmas cracker!\u2019. eBay advises companies to begin tailoring their communications around October, but at this point a subtler approach is best. As the 25<sup>th<\/sup> gets closer, your copywriting can become increasingly Christmas-focused, but we\u2019d still steer clear of the festive puns.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Offer relevant content.<\/strong>The research from eBay shows that people worry about Christmas months in advance. By offering free advice, like blog posts on creative present ideas or making the perfect Christmas card, you\u2019ll increase the likelihood of consumers returning to your website.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Stay specific. <\/strong>Never let a particular marketing push \u2013 whether it\u2019s for Christmas or something else \u2013 get in the way of the actual product or service. Simply sticking the word \u2018Christmas\u2019 onto your product descriptions seems absurd if they\u2019ve no relevance to the occasion, and it\u2019s unlikely to help with your search engine rankings either. Mentioning a specific Christmas offer could be effective \u2013 listing \u2018Brand new goggles, perfect for Christmas!\u2019 is unlikely to have much of an effect.<br \/>\nFrom September to December 2012 there were more than 250,000 eBay searches for \u2018Christmas presents\u2019, so it could be time to consider updating your own communications. To find out about how Stratton Craig can help, please <a href=\"https:\/\/www.strattoncraig.com\/contact-us\">contact us<\/a>.<\/p>\n<div>\n<hr align=\"left\" size=\"1\" width=\"33%\" \/>\n<div id=\"ftn1\">\n<a title=\"\" href=\"file:\/\/\/C:\/Users\/User\/Desktop\/Christmas%20copywriting%20starts%20early.docx#_ftnref1\" name=\"_ftn1\">[1]<\/a>http:\/\/www.marketingweek.co.uk\/news\/ebay-marketers-cannot-afford-to-miss-out-on-xmas-long-listers\/4007760.article\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recent research from eBay shows that consumers are already searching for online Christmas presents, and suggests that brands should tailor their communications accordingly.[1] Between May and June 2013, there were over 150,000 UK searches for the word \u2018Christmas\u2019 on the eBay website. It\u2019s too early to expect a great number of these to convert into [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70399","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christmas copywriting starts early - Stratton Craig - Global Copywriting &amp; Content Strategy Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/christmas-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas copywriting starts early - Stratton Craig - Global Copywriting &amp; Content Strategy Agency\" \/>\n<meta property=\"og:description\" content=\"Recent research from eBay shows that consumers are already searching for online Christmas presents, and suggests that brands should tailor their communications accordingly.[1] Between May and June 2013, there were over 150,000 UK searches for the word \u2018Christmas\u2019 on the eBay website. 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