{"id":70398,"date":"2013-09-06T11:38:53","date_gmt":"2013-09-06T11:38:53","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/android-kitkat-google-nestle\/"},"modified":"2013-09-06T11:38:53","modified_gmt":"2013-09-06T11:38:53","slug":"android-kitkat-google-nestle","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/","title":{"rendered":"The sweet new smartphone operating system &#8211; Android 4.4 KitKat, by Google and Nestl\u00e9"},"content":{"rendered":"<p>Android is well known for naming their software updates after delicious, sugary things. We\u2019ve already had Jelly Bean, Cupcake and Ice Cream Sandwich. For the next version, Google is teaming up with Nestl\u00e9 to launch the first branded operating system &#8211; named after the KitKat.<br \/>\nThe announcement came as a surprise to followers of the sugary sweet updates, as it was widely expected that the next OS would be Key Lime Pie. After hinting at this name, Google seemed to suddenly switch direction &#8211; catching everyone off guard. However, it\u2019s been revealed that the two companies first discussed the potential collaboration back in 2012, and that \u2018Key Lime Pie\u2019 was a code word for the project.<br \/>\nOne of the reasons behind the choice of KitKat is that \u2018everybody finds it difficult to stay away from chocolate\u2019 &#8211; that\u2019s according to the sugar-laced <a href=\"https:\/\/www.strattoncraig.com\/services\/digital-copy\/\"><u>web copy<\/u><\/a> on the new Android site for the OS. The first ever collaboration with a confectionery brand is a key marketing coup for Google, and brings both names even greater recognition from consumers. In another unprecedented step, Google has claimed that no money exchanged hands in creating the partnership.<br \/>\nNestl\u00e9 is running a special competition to promote the collaboration, with Google Play credit or a new Nexus 7 available to winners who find a KitKat bar branded with the Android robot. The promotion is running in over 18 of their global markets, including the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Android is well known for naming their software updates after delicious, sugary things. We\u2019ve already had Jelly Bean, Cupcake and Ice Cream Sandwich. For the next version, Google is teaming up with Nestl\u00e9 to launch the first branded operating system &#8211; named after the KitKat. The announcement came as a surprise to followers of the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70398","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The sweet new smartphone operating system - Android 4.4 KitKat, by Google and Nestl\u00e9 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The sweet new smartphone operating system - Android 4.4 KitKat, by Google and Nestl\u00e9 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Android is well known for naming their software updates after delicious, sugary things. We\u2019ve already had Jelly Bean, Cupcake and Ice Cream Sandwich. For the next version, Google is teaming up with Nestl\u00e9 to launch the first branded operating system &#8211; named after the KitKat. The announcement came as a surprise to followers of the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-06T11:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/android-kitkat-google-nestle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/android-kitkat-google-nestle\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"The sweet new smartphone operating system &#8211; Android 4.4 KitKat, by Google and Nestl\u00e9\",\"datePublished\":\"2013-09-06T11:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/android-kitkat-google-nestle\\\/\"},\"wordCount\":251,\"articleSection\":[\"Copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/android-kitkat-google-nestle\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/android-kitkat-google-nestle\\\/\",\"name\":\"The sweet new smartphone operating system - Android 4.4 KitKat, by Google and Nestl\u00e9 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2013-09-06T11:38:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/android-kitkat-google-nestle\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/android-kitkat-google-nestle\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/android-kitkat-google-nestle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The sweet new smartphone operating system &#8211; Android 4.4 KitKat, by Google and Nestl\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The sweet new smartphone operating system - Android 4.4 KitKat, by Google and Nestl\u00e9 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/","og_locale":"en_US","og_type":"article","og_title":"The sweet new smartphone operating system - Android 4.4 KitKat, by Google and Nestl\u00e9 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","og_description":"Android is well known for naming their software updates after delicious, sugary things. We\u2019ve already had Jelly Bean, Cupcake and Ice Cream Sandwich. For the next version, Google is teaming up with Nestl\u00e9 to launch the first branded operating system &#8211; named after the KitKat. The announcement came as a surprise to followers of the [&hellip;]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/","og_site_name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","article_published_time":"2013-09-06T11:38:53+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"The sweet new smartphone operating system &#8211; Android 4.4 KitKat, by Google and Nestl\u00e9","datePublished":"2013-09-06T11:38:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/"},"wordCount":251,"articleSection":["Copywriting"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/","name":"The sweet new smartphone operating system - Android 4.4 KitKat, by Google and Nestl\u00e9 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2013-09-06T11:38:53+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/android-kitkat-google-nestle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"The sweet new smartphone operating system &#8211; Android 4.4 KitKat, by Google and Nestl\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70398"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70398\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}