{"id":70396,"date":"2013-09-09T14:42:26","date_gmt":"2013-09-09T14:42:26","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/welcome-email-content\/"},"modified":"2013-09-09T14:42:26","modified_gmt":"2013-09-09T14:42:26","slug":"welcome-email-content","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/welcome-email-content\/","title":{"rendered":"The importance of subject line and content in &#8216;welcome emails&#8217;"},"content":{"rendered":"<p>\u2018Welcome emails\u2019 &#8211; when written well &#8211; are by far one of the most successful ways for brands to engage with clients online. Tagging an email as a \u2018Welcome\u2019 letter instead of a regular newsletter will mean consumers are less likely to identify the email as spam, resulting in a higher number of opens and thus conversions. Naturally, the main aims for a \u2018welcome email\u2019 are to thank the customer for joining up, capture more customer data and entice them to purchase more. However, there are ways to make certain that once a letter is received, it can reach its full potential without being regarded as simply another marketing tactic and placed in the \u2018Spam\u2019 folder.<br \/>\nThe subject line is widely considered to be the most important part of the entire message. Being able to create a subject line that is welcoming, alluring and not just informational requires real skill. In a few words, the subject line must grab readers\u2019 attention and entice them into opening the email.<br \/>\nWhen competing with an inbox full of automatic daily emails, it can be difficult to stand out from the rest. Email provider MailChimp identified a number of key phrases to avoid using in a subject line, after analysing over 200 million emails. <a href=\"http:\/\/econsultancy.com\/uk\/blog\/63206-six-case-studies-and-an-infographic-on-how-to-write-effective-email-subject-lines\">eConsultancy stated<\/a> that using the words \u2018help\u2019, \u2018reminder\u2019 and the symbol \u2018%\u2019 have a negative effect on email open rates, while subject lines posed as questions often perform much better. <a href=\"http:\/\/visual.ly\/how-create-perfect-subject-line\">In another experiment<\/a>, MailChimp found that concise, straightforward subject lines also were favoured much more than creative versions. Creative subject lines could be perceived as vague, while a no-nonsense subject line seemingly holds more integrity.<br \/>\neConsultancy noticed that personally-tailored subject lines are also another way to ensure your emails get opened. Including the recipient\u2019s name in the subject line did not have an effect on the read rate, yet petition group Credo Action found that personalising the sender\u2019s tone resulted in a huge increase in signed petitions. The subject line \u2018I just signed this \u2013 will you?\u2019 is a prime example of Credo Action\u2019s effective technique to win over readers, and in one example they found a 90% increase in signed petitions. Although this approach may not work as well when used in conjunction with something other than a petition, it shows that the tone of the subject line is often very important.<br \/>\nOnce the recipient has opened the email, it\u2019s important to keep the reader\u2019s interest. Addressing them by name prompts a positive feeling, as does being courteous &#8211; thanking them in advance for signing up to a newsletter, for example. Tailoring the email to include details of how the recipient signed up also has a positive effect, for example after online purchasing or at a specific event. The content of the \u2018welcome email\u2019 should set out to explain what future communications there will be, and include a concise, polite message.<br \/>\nIt\u2019s apparent, even without the studies and research, that carefully-selected wording in single emails can give consumers a strong implication of a brand. Even automatic emails must be interesting enough to properly engage shoppers, in order to compete with the variety of other messages a consumer receives daily.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Welcome emails\u2019 &#8211; when written well &#8211; are by far one of the most successful ways for brands to engage with clients online. Tagging an email as a \u2018Welcome\u2019 letter instead of a regular newsletter will mean consumers are less likely to identify the email as spam, resulting in a higher number of opens and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448],"tags":[],"class_list":["post-70396","post","type-post","status-publish","format-standard","hentry","category-digital-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The importance of subject line and content in &#039;welcome emails&#039; - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/welcome-email-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of subject line and content in &#039;welcome emails&#039; - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"\u2018Welcome emails\u2019 &#8211; when written well &#8211; are by far one of the most successful ways for brands to engage with clients online. 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