{"id":70388,"date":"2013-10-01T12:23:37","date_gmt":"2013-10-01T12:23:37","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/no-easy-way-to-keep-customers-loyal\/"},"modified":"2013-10-01T12:23:37","modified_gmt":"2013-10-01T12:23:37","slug":"no-easy-way-to-keep-customers-loyal","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/","title":{"rendered":"No easy way to keep customers loyal"},"content":{"rendered":"

Keeping your customers loyal isn\u2019t easy. Consumers and companies are faced with an unprecedented variety of options when choosing where to buy products and services, and public trust in businesses remains low. It\u2019s unlikely that you\u2019ll be able to offer customers the best value every time, so ensuring that they continue to choose you takes more than just low prices.
\nYou can inspire customer loyalty in a variety of ways. At Stratton Craig we excel at doing so for our clients by improving their written communications, often digitally. Homebase takes a different approach, and has decided to make dramatic physical changes to its stores. \u00a31 million refurbishments have already been implemented in nine stores, where staff have also been trained to carry out home and garden services.
\nBy investing in services as well as products, Homebase plans to increase customer loyalty by providing them with a one-stop-shop for home improvements. Managing Director Paul Loft has claimed that the new strategy is working well, and has already resulted in a sales increase of 20 percent in the nine adapted stores.*
\nWe don\u2019t know much about home improvements, but when it comes to boosting customer loyalty our digital copywriting<\/a> services have an excellent track record. Not every company can invest millions into its stores, and even those that can are increasingly recognising the importance of an online presence in winning, and keeping, customers.
\nThe internet is the most competitive sphere for a business to operate in: if a browser doesn\u2019t like your website or products, they can escape to one of your rivals with the click of a button. That\u2019s why it\u2019s so important for businesses to build an online relationship with their customers. You could do this by providing them with useful and interesting blog posts and industry news<\/a> on a regular feed. Or you might focus on using social media<\/a> to build up a rapport with consumers, while ensuring that you quickly and courteously address any complaints.
\nThere\u2019s no golden ticket to increasing customer loyalty, but treating all of your existing and potential clients with as good a service online as you\u2019d provide in person is a great start. To find out how we can enhance your written communications, please contact the Stratton Craig team today<\/a>.<\/p>\n


<\/p>\n
\n*<\/span>http:\/\/www.marketingweek.co.uk\/sectors\/retail\/homebase-diversifies-with-decorating-and-design-services-to-boost-customer-loyalty\/4008054.article\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Keeping your customers loyal isn\u2019t easy. Consumers and companies are faced with an unprecedented variety of options when choosing where to buy products and services, and public trust in businesses remains low. It\u2019s unlikely that you\u2019ll be able to offer customers the best value every time, so ensuring that they continue to choose you takes […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,310,312],"tags":[],"class_list":["post-70388","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-seo-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"\nNo easy way to keep customers loyal - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No easy way to keep customers loyal - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Keeping your customers loyal isn\u2019t easy. Consumers and companies are faced with an unprecedented variety of options when choosing where to buy products and services, and public trust in businesses remains low. It\u2019s unlikely that you\u2019ll be able to offer customers the best value every time, so ensuring that they continue to choose you takes […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-01T12:23:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/no-easy-way-to-keep-customers-loyal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/no-easy-way-to-keep-customers-loyal\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"No easy way to keep customers loyal\",\"datePublished\":\"2013-10-01T12:23:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/no-easy-way-to-keep-customers-loyal\\\/\"},\"wordCount\":399,\"articleSection\":[\"Copywriting\",\"SEO copywriting\",\"Social media copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/no-easy-way-to-keep-customers-loyal\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/no-easy-way-to-keep-customers-loyal\\\/\",\"name\":\"No easy way to keep customers loyal - Stratton Craig - Global Copywriting & Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"datePublished\":\"2013-10-01T12:23:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/no-easy-way-to-keep-customers-loyal\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/no-easy-way-to-keep-customers-loyal\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/no-easy-way-to-keep-customers-loyal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No easy way to keep customers loyal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"No easy way to keep customers loyal - Stratton Craig - Global Copywriting & Content Marketing Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/","og_locale":"en_US","og_type":"article","og_title":"No easy way to keep customers loyal - Stratton Craig - Global Copywriting & Content Marketing Agency","og_description":"Keeping your customers loyal isn\u2019t easy. Consumers and companies are faced with an unprecedented variety of options when choosing where to buy products and services, and public trust in businesses remains low. It\u2019s unlikely that you\u2019ll be able to offer customers the best value every time, so ensuring that they continue to choose you takes […]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/","og_site_name":"Stratton Craig - Global Copywriting & Content Marketing Agency","article_published_time":"2013-10-01T12:23:37+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"No easy way to keep customers loyal","datePublished":"2013-10-01T12:23:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/"},"wordCount":399,"articleSection":["Copywriting","SEO copywriting","Social media copywriting"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/","name":"No easy way to keep customers loyal - Stratton Craig - Global Copywriting & Content Marketing Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"datePublished":"2013-10-01T12:23:37+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/no-easy-way-to-keep-customers-loyal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"No easy way to keep customers loyal"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70388"}],"version-history":[{"count":0,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70388\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}