{"id":70385,"date":"2013-10-07T11:47:55","date_gmt":"2013-10-07T11:47:55","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/poets-and-copywriters\/"},"modified":"2013-10-07T11:47:55","modified_gmt":"2013-10-07T11:47:55","slug":"poets-and-copywriters","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/poets-and-copywriters\/","title":{"rendered":"Poets and copywriters"},"content":{"rendered":"<p>Last Thursday was National Poetry Day, a celebration of the enthralling poetry of the past and present. It\u2019s rare that <a href=\"https:\/\/www.strattoncraig.com\/services\/copywriting\/\" target=\"_blank\" rel=\"noopener\">copywriters<\/a> are instructed to write sonnets for their clients, and the average jingle might struggle to match the work of Ted Hughes or T.S. Eliot. But both poets and copywriters use words to achieve a purpose \u2013 to captivate an audience.<br \/>\nIn honour of the occasion, we\u2019ve considered some of the most important things that poets do to give their writing the biggest impact. And these tips are just as helpful to copywriters \u2013 whether you\u2019re a budding Ogilvy or Shakespeare, read on.<br \/>\n1.\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Be clear. <\/strong>Poetry may have a reputation for focusing on the abstract, but the best poets use concrete imagery to get their meaning across. Long, confusing words and sentences are usually avoided unless there is no alternative. In the same way, copywriters need to get their message across immediately \u2013 there\u2019s no room for fancy language that doesn\u2019t serve a purpose.<br \/>\n2.\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Don\u2019t waste words.<\/strong>Early drafts of T.S. Eliot\u2019s poem, <em>The Wasteland<\/em>,are almost twice as long as the version that was eventually published. There\u2019s no excuse for modern day wordsmiths including unnecessary words either.<br \/>\n3.\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Start strongly.<\/strong>Sticking with <em>The Wasteland<\/em>, Eliot begins: \u2018April is the cruelest month\u2019. It\u2019s an unusual but immediately striking opening line, and it\u2019s drawn a lot of attention \u2013 from school children to academics. When you\u2019re writing, think about the effect your opening line will have; is the audience likely to read on or switch off?<br \/>\nThere are plenty of different types of writing, and creating copy is very different to writing a poem. But strong, clear writing is almost always superior to that which is passive and convoluted, so consider these tips when you take up the pen or begin typing.<br \/>\nIf you would like to find out more about the copywriting services offered by Stratton Craig, please <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">get in touch<\/a>.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Thursday was National Poetry Day, a celebration of the enthralling poetry of the past and present. It\u2019s rare that copywriters are instructed to write sonnets for their clients, and the average jingle might struggle to match the work of Ted Hughes or T.S. Eliot. But both poets and copywriters use words to achieve a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70385","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poets and copywriters - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/poets-and-copywriters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poets and copywriters - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Last Thursday was National Poetry Day, a celebration of the enthralling poetry of the past and present. 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