{"id":70384,"date":"2013-10-10T14:05:27","date_gmt":"2013-10-10T14:05:27","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/twitter-revenues-increase\/"},"modified":"2013-10-10T14:05:27","modified_gmt":"2013-10-10T14:05:27","slug":"twitter-revenues-increase","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/twitter-revenues-increase\/","title":{"rendered":"Twitter’s revenue increases by more than \u00a3180 million in three years"},"content":{"rendered":"

Twitter recently passed its IPO documents to US regulators, and the figures show that the social media<\/a> giant\u2019s revenue was over \u00a3197 million at the end of 2013. This represents a massive increase \u2013 at the end of 2010 the company\u2019s revenue was just \u00a317 million. The impressive turnover, combined with Twitter\u2019s intention to go public, shows that it\u2019s never been more popular to consumers, and important to businesses.
\nTellingly, 85 percent of Twitter\u2019s revenue in 2012 came from advertising. Companies recognise that Twitter offers them access to a vast and international audience, and are willing to pay large sums to tap into this resource.
\nWhen you log into Twitter the presence of corporations isn\u2019t limited to adverts, though. The social network provides a platform for companies to interact with their existing customers, as well as a huge number of potential clients \u2013 the site boasts some 218 million monthly users.
\nTwitter is now a crucial part of many companies\u2019 digital marketing strategies<\/a>, however it usually acts as a conduit to direct customers to your website rather than offering them products or services directly. For this reason, it\u2019s vital to ensure that an active, sociable and professional social media approach is matched by an easy-to-use website. Layout and structure should be clear, and your web copy needs to be spot on \u2013 it should be engaging and to-the-point.
\nTwitter\u2019s IPO documents also show that 65 percent of its advertising revenue in the first half of 2013 was generated from mobile. Mobile screens are small, so it\u2019s even more important to keep your written communications, both on Twitter (which demands brevity) and your website, concise.
\nYou can tweet us @strattoncraig<\/a> to find out more about the importance of Twitter in modern marketing. If you\u2019re interested in boosting the impact of your social media communications, or the quality of your digital copy, please get in touch<\/a> with our team.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter recently passed its IPO documents to US regulators, and the figures show that the social media giant\u2019s revenue was over \u00a3197 million at the end of 2013. This represents a massive increase \u2013 at the end of 2010 the company\u2019s revenue was just \u00a317 million. The impressive turnover, combined with Twitter\u2019s intention to go […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448,312],"tags":[],"class_list":["post-70384","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-digital-copywriting-us","category-social-media-copywriting-us"],"acf":[],"yoast_head":"\nTwitter's revenue increases by more than \u00a3180 million in three years - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/twitter-revenues-increase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter's revenue increases by more than \u00a3180 million in three years - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Twitter recently passed its IPO documents to US regulators, and the figures show that the social media giant\u2019s revenue was over \u00a3197 million at the end of 2013. 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