\n\tMcCain has taken its billboard advertising to the next level by craftily replacing words in infamous quotes.<\/p>\n
\n\tThe brand celebrates its 5% fat chips by quoting famous characters such as John McClane (…McCain?). His famous line from the Die Hard films has been re-mastered to fit the company’s campaign with “Yippee fries yay!” (Expletives removed). We think they missed a trick by not including “mother fryer” at the end.<\/p>\n
\tA popular song from Disney film ‘Songs of the South’ has also undergone a transformation. “Chip-a-dee-doo-dah” mixes the essence of the light and happy song with the joy of McCain chips.<\/p>\n
\n\tWhile this is rather cute, some people might not be too comfortable imagining an oversized chip strolling down the road singing and wiggling its butt-y.<\/p>\n
\n\tBy associating the brand with well-known phrases and lyrics, McCain instantly achieves mass-market appeal. And since parodies are effective at raising a laugh, it’s a smart move on McCain’s part to join the ranks of brands making use of it as a marketing tool. It’s gone for funny and light-hearted, rather than risqué a la Marmite or self-effacing brands like Go Compare.<\/p>\n
\n\tHumour in marketing can be very difficult to pull off, but McCain manages to keep it simple with a few light chuckles. Only one more thing from us: Happy Fryday!<\/p>\n","protected":false},"excerpt":{"rendered":"
McCain has taken its billboard advertising to the next level by craftily replacing words in infamous quotes. The brand celebrates its 5% fat chips by quoting famous characters such as John McClane (…McCain?). His famous line from the Die Hard films has been re-mastered to fit the company’s campaign with “Yippee fries yay!” (Expletives removed). […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-70377","post","type-post","status-publish","format-standard","hentry","category-copywriting-us"],"acf":[],"yoast_head":"\n